HBBTV PUBLISHES FULL VIDEO RECORDINGS FROM HBBTV SYMPOSIUM AND AWARDS 2025

23. 3. 2026 The HbbTV Association has published video recordings of all 20 conference sessions from the HbbTV Symposium and Awards 2025, offering the industry comprehensive insight into the key discussions and developments shaping connected television. The recordings are now available on the Association’s channel on YouTube. Held in Istanbul, the 2025 edition of the HbbTV Symposium and… Continue reading HBBTV PUBLISHES FULL VIDEO RECORDINGS FROM HBBTV SYMPOSIUM AND AWARDS 2025

AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

4. 3. 2026 I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and… Continue reading AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION

3. 3. 2026 HbbTV 2.0.5 is a major update in the specification for interactive TV services. The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services via broadcast and broadband networks, has published version 2.0.5 of its core specification. HbbTV 2.0.5 is an update to HbbTV 2.0.4, published two years ago, and… Continue reading HBBTV ASSOCIATION FORMALLY INTEGRATES DRM INTO CORE SPECIFICATION

WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

13. 11. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2025:… Continue reading WINNERS OF HBBTV AWARDS 2025 ANNOUNCED

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly. Viewing of video content on connected large TV screens (CTV) is increasing and is already overtaking traditional linear TV globally. According to data presented at this year’s Adform Summit by Anton Karpovych… Continue reading ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

7. 10. 2025 Since October, the Prima Group has unified the form of its TV programme available on the HbbTV platform with the version used by users and subscribers of the prima+ video library. One of the innovations is, for example, the colour differentiation of the programmes. The updated version of the programme includes the display of photographs… Continue reading PRIMA HAS UNIFIED THE TV PROGRAMME IN THE VIDEO LIBRARY AND HBBTV

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

6. 10. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2025. The jury members are: Ophélie Boucaud, Dataxis William Cooper,… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2025

HBBTV AWARDS 2025 OPEN FOR ENTRIES

9. 9. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to invite entries for this year’s HbbTV Awards. The contest will take place as part of the 13th HbbTV Symposium and Awards… Continue reading HBBTV AWARDS 2025 OPEN FOR ENTRIES

HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

16. 7. 2025 The HbbTV Association has announced a new specification for the integration of Digital Rights Management (DRM) in HbbTV implementations and services. The specification was approved at the latest meeting of the HbbTV Steering Group and marks a significant step forward in enabling widespread secure delivery of premium content via HbbTV-based services. The new specification formalises… Continue reading HBBTV ENABLES SECURE CONTENT DELIVERY WITH NEW DRM SPECIFICATION

HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025

30. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce the Call for Speakers for the 13th HbbTV Symposium and Awards 2025. The annual key summit of the connected TV industry… Continue reading HBBTV OPENS CALL FOR SPEAKERS FOR HBBTV SYMPOSIUM 2025

HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025

23. 6. 2025 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is pleased to invite industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey. Co-hosted with TVekstra, a leading Turkish… Continue reading HBBTV OPENS CALL FOR SPONSORS FOR HBBTV SYMPOSIUM 2025

13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

10. 6. 2025 The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic… Continue reading 13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY

ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER

21. 5. 2025 Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement… Continue reading ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER

IPTV VERSUS SATELLITE DISTRIBUTION

6. 4. 2025 Media content distribution is undergoing a dynamic transformation. We stand at a crossroads where the flexibility of IP networks competes with the proven reach of satellites. The rise of Internet Protocol (IP) as a distribution path is unquestionable and is changing the game in the media industry. It is driven primarily by the explosion of… Continue reading IPTV VERSUS SATELLITE DISTRIBUTION

PETR HATLAPATKA: CTV ADVERTISING IS GROWING IN REACH AND PRICE

31. 3. 2025 Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising. Quality of content, more accurate targeting and a safe advertising environment are key factors that play an increasing role in the decision to buy video advertising. One of the… Continue reading PETR HATLAPATKA: CTV ADVERTISING IS GROWING IN REACH AND PRICE

HBBTV REACHES 100 MILLION HOMES IN EUROPE

27. 3. 2025 At least one TV set capable of supporting the HbbTV standard is available in 100 million European homes. The HbbTV Association announced the milestone Thursday, based on market estimates by research company Dataxis. It’s anticipated the number of HbbTV households will continue to rise, reaching 108 million by the end of 2025, up from 97… Continue reading HBBTV REACHES 100 MILLION HOMES IN EUROPE

HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM

16. 3. 2025 The 13th HbbTV Symposium and Awards will take place on 12th-13th November 2025 in Istanbul, Turkey. The annual key summit of the connected TV industry will be co-hosted with TVekstra, a leading provider of addressable advertising solutions for broadcasters and advertisers. Targeting platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, the event will provide exclusive,… Continue reading HBBTV ASSOCIATION ANNOUNCES DATE FOR HBBTV 2025 SYMPOSIUM

JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT

13. 1. 2025 Jacobs Douwe Egberts, a leading coffee producer, in partnership with Prima TV and Kinet, is bringing a new twist to TV advertising. It was the first in the Czech Republic to use branding games in the HbbTV environment. It has also actively involved its Jacobs brand in the game and will reward successful players. The… Continue reading JACOBS WAS THE FIRST TO USE THE BRANDING OF DRIVING SKILLS IN THE HBBTV ENVIRONMENT