NEW SCREAM HITS THEATERS AS AUDIENCES BUZZ WITH ANTICIPATION. BRANDS TAP INTO THE POPULARITY OF HORROR IN ADVERTISING CAMPAIGNS

2. 3. 2026 | 5 min read Three years have passed since the release of Scream 6, and the seventh instalment is now racing into theatres. The trailer for the new film premiered during this year’s Super Bowl, leaving fans of the franchise eager for more. The sixth film was a major commercial success, grossing over $168 million worldwide and becoming the highest-grossing entry in the series on the North American market. It also received positive reviews from both audiences and critics. Horror films are generally popular with viewers, so anticipation is high for the next addition to the franchise. But terror doesn’t come only from movies. Sometimes, audiences let out frightened screams while watching TV ads, too. And let’s be honest, some of them are truly worth it.

ADVERTISERS REACT TO HOLIDAY CREEP BY PUSHING TV SPEND EARLIER

7. 11. 2025 | 5 min read Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand.

KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END

26. 10. 2025 | 4 min read With October's Haunted Holiday, or Halloween, comes the opportunity for themed campaigns. Well-known and lesser-known brands alike are dressing up in spooky graphics, inviting monsters into restaurants, bringing old faces to life or playing with ghosts.

HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA

18. 10. 2025 | 8 min read Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is instantly recognisable and universally understood. Now, with the release of the new film Dracula: A Love Tale, the vampire theme is back in the spotlight. It brings suspense, exaggeration, and humour to campaigns, and has the power to appeal to audiences of all ages. For advertisers, it’s a great opportunity to stand out and leave a lasting impression on viewers.

THE UNLIKELY RETAILERS WINNING HALLOWEEN

7. 10. 2025 | 7 min read Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.

CONSUMERS ARE HUNGRY FOR HALLOWEEN

18. 9. 2025 | 2 min read While retailers’ usual Halloween tricks are right on schedule, this year’s real treat may be a record $13.1 billion in spending, according to the National Retail Federation — topping last year’s $11.6 billion and the prior record of $12.2 billion. Per-person spending has climbed to a record $114, nearly $11 more than last year.

HALLOWEEN ARRIVES EARLY AS RETAILERS LOOK TO SCARE UP SEASONAL SALES

9. 9. 2025 | 3 min read Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items.

ANGLO-AMERICAN TRADITION WITH GLOBAL ADVERTISING REACH OR HALLOWEEN IS ROUND THE CORNER

31. 10. 2023 | 13 min read Preparations for Halloween are at their peak. And not just in the United States where this holiday is at home. Before trick-or-treaters hit the streets, the spooky season is making its presence known in the marketing world. Every year, companies race to see who can come up with the most original campaign. Halloween has been a traditional marketing domain for years, which makes it more and more difficult for brands every year. It is therefore appropriate to recall what has already been here in the past and worked well enough to build on. While you probably won’t shudder at most of these commercials, you would certainly be shaken by the sheer amount of brilliant creativity associated with this holiday! General Mills‘ Monster Cereals (1971-1987) Halloween is an essential part of American pop culture. In our country, it is more of an adopted tradition related to the marketing of specific brands and in this context, to the advancing globalisation. In the USA we encounter a number of icons that are quite closely linked to this spooky holiday, and it is therefore not surprising that they have appeared repeatedly in TV commercials since time immemorial. Monster Cereals are breakfast cereals that are not normally sold anymore. But they always appear on store shelves during the Halloween season, and for good reason. There are several lines, and each has its own mascot. These are animated parodies of well-known horror characters. For example, Count Chocula can be none other than the eponymous Count Dracula, while the stitched-together giant Franken-Berry is a fruity paraphrase of the famous monster Dr. Frankenstein. The Boo-Berry monster reminds many of Casper the ghost or any other inhabitants of the ectoplasmic world. In short, there are a whole host of them and for many decades Monster Cereals have been intrinsically linked to Halloween celebrations. And since there have been many more of them over the years, you can still count on cereals with Count Chocula, Franken-Berry or Boo-Berry to be reliably sold out on the eve of the Day of the Dead.

HOW TO MARKET FOR THE HOLIDAYS

17. 2. 2023 | 4 min read Whether it is Valentine's Day, Christmas, Ramadan or even Single's Day, the holidays continue to be a time of big spending, and as such, a period of ambitious advertising. But amid growing economic uncertainty and shocking shifts in consumer behavior, the advertising industry can't just return to business as usual. No, marketers, it's time to be smarter about how you approach your upcoming holiday ad blitz.