CZECH TV GRP VOLUME ALMOST UNCHANGED

25. 4. 2022 For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5%… Continue reading CZECH TV GRP VOLUME ALMOST UNCHANGED

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

13. 4. 2022 Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross. The media agency Media Club together with the measurement agency Nielsen Admopshere presented measurement for TV and online advertising (including HbbTV) and trailers AdCross. It has been available to media agencies since the start of this… Continue reading UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES

28. 3. 2022 The TV advertising market continues to grow in the early months of this year and increased demand for TV advertising space persists. This is shown both by the available advertising investment monitoring data and by the statements of representatives of the TV market.

OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER

23. 2. 2022 IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this. IPTV operators consider it necessary to have a cross-market discussion about a possible change in… Continue reading OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER

TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021

20. 1. 2022 TV stations delivered 3% more ad GRPs in the TV market last year than in 2020. Czech TV stations delivered 3% more advertising GRPs in the TV market in 2021 than in 2020. Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered, with Czech Television and Atmedia posting the… Continue reading TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021

PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING

17. 1. 2022 Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software. Since the beginning of the year, the Prima media group, in cooperation… Continue reading PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING

NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%

21. 10. 2021 The Nova TV group will increase the cost of TV advertising for 2022 by 12.5 %, says its CEO, Jan Vlček. Nova is going to increase its advertising cost for 2022 by 12.5 %. As part of GRPs of campaigns, the adjustment of monthly coefficients will be reflected in the increased price for the months… Continue reading NOVA IS GOING TO INCREASE TV AD PRICES FOR 2022 BY 12.5%

TV GRPS ARE FOR THREE QUARTERS HIGHER THAN LAST YEAR

19. 10. 2021 The delivered volume of TV ad GRPs for the first three quarters of this year remains above the level of last year’s comparable period. The delivered volume of TV ad GRPs for the first three quarters of this year is 4.5 percent higher than in the same period last year. This is the outcome of… Continue reading TV GRPS ARE FOR THREE QUARTERS HIGHER THAN LAST YEAR

INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

23. 9. 2021 Strong demand is coming from advertisers in the e-commerce, retail and food and beverage segments. There is a high demand for TV advertising, confirms the CEO of the Nova TV Group Jan Vlček. Nova TV Group has seen a growth in demand for TV advertising since this spring and the interest in it continues to… Continue reading INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%

15. 9. 2021 TV ad inflation rate will start at 10%. Hitting the 15% level cannot be ruled out.   Since this spring, the demand for TV advertising has been growing enormously. This trend is even stronger at the end of the year both according to advertisers’ projections and the actual demand for September and October. The pressure… Continue reading TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%

INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

1. 7. 2021 The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP. The growing demand for TV advertising on the one hand and the expected growth in streaming services on the other hand can… Continue reading INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

30. 6. 2021 The clients’ initial cautiousness disappears and TV ad autumn might be strong as indicated by the estimates of TV market development. According to Nielsen Admosphere’s AdIntel monitoring, the volume of TV advertising got to its high this year in May and increased by nearly a third compared to last May. It was one tenth higher than… Continue reading PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators gradually enter the field of… Continue reading PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP

17. 6. 2021 Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent. The TV group Óčko and the tech company Hybrid use data from the official audience measurement of the non-linear digital video content (PEM-D) to calculate advertising GRPs. They measure the delivery of non-linear video ads using the HbbTV platform (the red button). It is a solution connecting linear and… Continue reading ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP

GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

14. 6. 2021 The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%).… Continue reading GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

24. 5. 2021 TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in… Continue reading PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER

7. 4. 2021 The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market. The aggregate number of advertising GRPs delivered by TV in this first quarter decreased by 2% compared to the last year’s first quarter. It is a good result given the adopted measures against the coronavirus.… Continue reading TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER

2021 WILL BE A ‘BUILD YEAR’ FOR ADDRESSABLE TV

18. 2. 2021 Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliver different… Continue reading 2021 WILL BE A ‘BUILD YEAR’ FOR ADDRESSABLE TV