OLDER CONSUMERS TRUST TRADITIONAL ADS BUT ARE INFLUENCED TO BUY THROUGH DIGITAL CHANNELS

20. 9. 2026 | 2 min read Traditional offline advertising commands the most trust among US adults 55 and older, but digital channels are gaining influence over what they buy, per CivicScience.

GENERATIONAL DIFFERENCES AND MEDIA. HOW ARE THEY CHANGING THE MEDIA OFFER?

23. 9. 2025 | 2 min read The Digital AI 2025 study suggests that younger generations prefer audiovisual content on social media and streaming platforms. The media is set to transform into content producers across channels.