DON’T WAIT UNTIL YOU NEED IT TO BUILD YOUR BRAND. FOOTSHOP HAS SHARED DETAILS OF ITS CORPORATE CRISIS

1. 6. 2026 | 5 min read After years of focusing heavily on performance marketing, Footshop has recently begun to fundamentally change its approach to branding. Internal data and research showed that brand awareness was significantly lower than the company had originally anticipated, leading to a re-evaluation of its marketing strategy and an increase in investment in brand building. This was discussed at the Brand Restart conference.

CZECH CHRISTMAS ADVERTISING ENCOURAGES PEACE AND PRESENCE

23. 12. 2025 | 3 min read Czech Christmas campaigns ride the holiday wave, celebrating moments together, being in the present and holiday peace.

THE CHRISTMAS WAVE REACHES ITS PEAK: THE BRANDS WHOSE TV ADVERTISING HIT VIEWERS STRAIGHT IN THE HEART

1. 12. 2025 | 8 min read The floodgates have opened not only for Christmas adverts, but also for various surveys and estimates of how much money consumers intend to spend in the run-up to Christmas and during the festive season. The truth is that, both globally and in the Czech Republic, the number of people trying to save money is rising. For advertisers, of course, this is not exactly good news. It is little wonder that this year they embarked on their Christmas advertising offensive much earlier than usual. As a result, you can now enjoy a third dose of Christmas emotions, making their way from television screens into homes around the world.