THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?

18. 4. 2026 Stricter rules on advertising less healthy foods came into force in the UK in 2026. The regulator’s initial decisions suggest that the key factor is the identifiability of specific products. Since the start of 2026, the UK has tightened regulations on advertising for foods high in fat, salt and sugar (HFSS). The first decisions by… Continue reading THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?

CHRISTMAS SEASON: SHOPPING BEHAVIOUR IS INFLUENCED BY EMOTIONS, SAVINGS AND TIMING

27. 12. 2025 While the Christmas season has come to an end, let’s reflect on the key insights that may inspire marketers for next year’s holiday period. The Christmas season is no longer counted merely in weeks, but in long months. It begins quietly as early as October, gathers momentum with the first gift lists and peaks just… Continue reading CHRISTMAS SEASON: SHOPPING BEHAVIOUR IS INFLUENCED BY EMOTIONS, SAVINGS AND TIMING