SPIR IS INTRODUCING POLITRAN, A SYSTEM FOR RECORDING POLITICAL ADVERTISING

30. 6. 2026 | 2 min read The new platform enables the creation and submission of mandatory political advertising disclosures. SPIR is offering it as a central technical solution for the entire advertising market.

EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

29. 5. 2025 | 11 min read What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists' Forum examined what the new legislation will bring.