MEDIA CLUB INCREASED ITS PROFIT BY A FIFTH LAST YEAR, WITH INTERNET ADVERTISING BEING THE MAIN DRIVER OF GROWTH

3. 9. 2026 | 2 min read Last year, Media Club increased its net profit by more than a fifth to CZK 706.4 million, whilst net turnover rose by 2.4 per cent to CZK 6.07 billion. Prima’s sales agency benefited primarily from growth in online advertising, whilst revenue from traditional television advertising remained virtually unchanged year-on-year.

PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED

25. 8. 2026 | 3 min read In 2025, the Prima Group maintained stable operating performance despite a decline in television advertising revenue. The growth in net profit was driven primarily by a significant improvement in financial performance and growing digital activities, led by prima+.

PRIMA HAS INCREASED ITS REVENUE FROM OPERATORS TO HALF A BILLION AND IS ALSO CONSIDERING A SHIFT IN ITS TARGET AUDIENCE

23. 7. 2026 | 3 min read The Prima media group expects a significant increase in revenue from television operators this year. Revenue from the distribution of its channels is expected to reach around half a billion crowns, whereas in the past it stood at around 100 million.

PRIMA GROUP’S REVENUE, INCLUDING RADIO AND DIGITAL, REACHED 7.2 BILLION CZK LAST YEAR

2. 7. 2026 | 2 min read The Prima Media Group ended 2025 with consolidated revenue of 7.195 billion koruna and an EBITDA of 1.803 billion CZK.

NOVA INCREASED ITS TURNOVER BY A THIRD LAST YEAR, WITH NET PROFIT APPROACHING TWO BILLION

2. 7. 2026 | 3 min read TV Nova Group’s turnover rose by 2.5 billion crowns last year. Net profit was also higher, approaching the 2 billion CZK mark. Television advertising remains the main source of revenue, although its total volume fell slightly last year.

MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW

23. 8. 2024 | 2 min read Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year.

REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR

13. 8. 2024 | 2 min read The Prima Group's revenues increased again last year and exceeded the total of four billion crowns.