ONLINE SHOPS ARE IN FOR A BUSY CHRISTMAS SEASON, BUT ADVERTISING COSTS ARE RISING

24. 9. 2026 | 4 min read According to Upgates, Czech e-commerce could see a five to ten per cent increase in turnover during this year’s pre-Christmas season. At the same time, average order values and customer acquisition costs are rising, which is putting pressure on margins. Retailers will therefore make greater use of loyalty schemes, bundles and their own customer databases, in addition to offering discounts.