STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING

4. 8. 2025 A new report from the National Advertising Division reveals the trust gap. Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs. NAD’s report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the… Continue reading STUDY USA: CONSUMERS DISTRUST INFLUENCER MARKETING MORE THAN ADVERTISING