PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES

13. 12. 2025 Thanks to programmatic, digital out-of-home advertising can become a full-fledged part of omnichannel planning. The view of the possibilities of digital out-of-home advertising (DOOH) is changing thanks to programmatic DOOH. Brands can now combine the cinematic power of large-scale creative outdoor advertising with the precision, measurability and flexibility that advertisers demand. Whether during a lunch… Continue reading PROGRAMMATIC DOOH ADVERTISING CAN REINFORCE OTHER MEDIA TYPES