WHY TRUST IS MARKETING’S ONLY TRUE DIFFERENTIATOR IN THE AI ERA

16. 10. 2026 | 4 min read Why trust is marketing’s only true differentiator in the AI era We are entering an extraordinary era of abundance. Content is abundant. Data is abundant. And technology that once required enormous investments is now accessible to almost anyone. Artificial intelligence is accelerating this shift, enabling even small businesses to create sophisticated campaigns, personalize experiences and reach millions of consumers at a fraction of the traditional cost. But as marketing capabilities become increasingly commoditized, something else is happening.

CZECHS DON’T KNOW WHAT A DEEPFAKE IS, BUT THEY BELIEVE THEY’D RECOGNISE ONE. IF NOT, THERE’S VODAFONE

12. 10. 2026 | 5 min read More than half of Czechs believe they can recognise a video created by artificial intelligence. However, only a third actually know what the term ‘deepfake’ means. Research by Ipsos for Vodafone shows how the growing capabilities of AI are changing trust in digital communication. The mobile operator is therefore launching the Verify app, which helps to detect manipulated content.

THE AI THREAT TO MEDIA QUALITY

7. 1. 2026 | 2 min read Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop. What’s happening