MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

22. 3. 2023 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household.

HOW DIRECT-TO-CONSUMER BRANDS ARE SHAPING TV’S FUTURE

23. 9. 2021 Today’s television ad industry owes a lot to digital natives, particularly direct-to-consumer (D-to-C) brands. This growing group of upstarts and disruptors has not only changed the way we as consumers buy everything, but it has also revolutionized the use of converged TV (linear, CTV/OTT, and addressable) for both data-driven performance and strategic reach.

IN THE POST-PANDEMIC ERA OF TV, ALL BRANDS ARE DTC

23. 8. 2021 Australia’s direct-to-consumer (DTC) brands are capitalising on Australia and New Zealand’s ecommerce growth – the highest across the globe at +107% in Q3 2020 – to expand their market presence. And they’re using TV to do it.

HOW THE PANDEMIC ACCELERATED A TRANSFORMATION ACROSS CONNECTED TV

15. 4. 2021 Ad spend increased as brands gravitated to the space. While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year.

EGTABITE 262: D2C BRANDS LOVE TV: GREENWEEZ, A FRENCH PIONEER OF ONLINE SALE OF ORGANIC PRODUCTS, GAINS RECOGNITION THANKS TO A TV CAMPAIGN

24. 5. 2019 In today’s fast paced advertising world, it is becoming increasingly difficult for small brands to stand out. Online brands face strong competition, weak image and a general perception of unreliability. In the USA, the VAB have identified a clear trend of D2C (direct-to-consumer, sometimes called “pure players” in Europe) brands moving ad dollars into TV advertising, collectively spending over $2.5 billion on TV advertising in 2017. This trend is now coming to Europe, where online players are significantly investing in television, as it is driving strong ROI for them. In France alone, pure players invested €781,4 million in television in 2018. This week’s egtabite features one such successful TV campaign for an online shop which wanted to boost its brand awareness, Greenweez. Pure player and bio specialist Greenweez is a small start-up, specialising in the sale of organic products, in the nutrition, beauty and hygiene sectors. For 10 years, it has been a number one brand on the French market. However, despite this and its acquisition by Carrefour in 2016, Greenweez’s reputation was still dramatically low.

WHAT DIDN’T CHANGE THE WORLD OF ADVERTISING IN 2018 – AND PROBABLY WON’T IN 2019

20. 12. 2018 It seems like a good time to relive some of the most-hyped technologies and trends predicted to change the world of advertising in 2018.

EXPERTS PREDICT HOW TV WILL EVOLVE FOR ADVERTISERS IN 2019

11. 12. 2018 The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Following what could be termed as one of the most interesting years in the connected TV space since its inception, thought leaders from across the industry share how they think 2019 will push the opportunities even further for brands to effectively target consumers across TV.