THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

28. 5. 2025 Marcus Collins, author of For the Culture, introduced himself to the Prague audience. In his book, he argues that real cultural engagement is the most powerful tool for influencing human behaviour. Culture is the strongest external force influencing human behaviour. Brands need to understand this and work with it in their communication and campaigns. “Things… Continue reading THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS