NOVA ESTABLISHES AN ETHICS PANEL FOR PROGRAMMES BASED ON REAL EVENTS

25. 5. 2026 Nova is establishing an Ethics Panel, an advisory body to the Chief Executive, focused on the ethical aspects of audiovisual productions inspired by real events.

CME LAUNCHES A PLATFORM FOR SOCIALLY RESPONSIBLE CONTENT

18. 5. 2026 During the Cannes Film Festival, the CMEmedia group unveiled a new centre dedicated to the creation of socially responsible content.

WHY A BRAND’S CSR REPUTATION SHOULD DETERMINE ITS USE OF AI

30. 6. 2025 Researchers test the extent to which a brand’s reputation for social good balances out the negative associations of using AI-generated ads

TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

30. 12. 2024 We bring you an overview of the most important trends that influenced marketing in the domestic market this year.

SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL

25. 11. 2024 Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos.