MEDIA FIND THEIR WAY IN THE COOKIE-FREE ERA: CASHBACK AND FIRST-PARTY DATA

7. 2. 2023 Selling online advertising will soon have to do without third-party cookies. The media are therefore looking for ways to maintain or even improve the quality of ad space and make the most of it. This was discussed at the SAS meeting. The ending of third-party cookie support and the need to focus on first-party data… Continue reading MEDIA FIND THEIR WAY IN THE COOKIE-FREE ERA: CASHBACK AND FIRST-PARTY DATA