ONE IN THREE AMERICANS WOULD RATHER WATCH HIGHLIGHTS THAN FULL EPISODES. IS STREAMING ENTERING A NEW ERA?

13. 10. 2026 | 5 min read Almost a third of US adults (32%) would rather watch highlights from a TV show than sit through every full episode, with the figure rising to 43% among Gen Z. The findings come as streaming services increasingly compete for audience attention with social media feeds, where short video clips dominate the viewing experience.

GRACENOTE: 85% OF SPORTS FANS WANT HOME-SCREEN VIEWING GUIDANCE

3. 9. 2026 | 2 min read Sports fans want TV home screens to show upcoming events involving their favourite teams and where to watch them, according to new research from Gracenote.

STUDY USA: TV OPERATING SYSTEMS GAIN INFLUENCE OVER VIEWING

27. 7. 2026 | 4 min read New survey data highlights how smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how viewers discover and watch content. The operating systems powering Smart TVs become the front door to streaming.