DON’T SHELVE THAT CHRISTMAS IDEA TOO SOON, STUDIES SUGGEST

6. 12. 2023 | 4 min read A growing body of evidence indicates that ideas and advertisements enjoy a much longer shelf life than many have assumed, with vintage favourites like Coca-Cola’s Holidays Are Coming and Aldi’s Kevin the Carrot outperforming the market – so it may be time to rethink how to approach Christmas. Why wear-out matters There is no evidence to suggest that ads become less effective as they age, but it may feel like they do, especially when as a brand or an agency professional you are watching the same piece of creative for the millionth time by mid-October.

WHY COKE LEANED ON ITS HERITAGE THIS YEAR TO CREATE SANTA-LADEN AD

2. 11. 2023 | 6 min read We catch up with Coca-Cola’s global head of creative strategy to hear how the soda brand thinks there’s a little Father Christmas in all of us.

WHAT NEW RESEARCH REVEALS ABOUT SLOGANS

18. 9. 2023 | 4 min read According to dictionary.com the word slogan is defined as “a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.”

DISCOVER HOW YOUR BRAND’S STORYTELLING TRANSFORMS ITS POSITIONING.

9. 7. 2023 | 6 min read Every brand has a story to tell — a narrative that breathes life into its purpose, values, and aspirations. In the realm of brand positioning, this narrative becomes the driving force behind success. It holds the key to connecting with consumers, establishing a unique position in the market, and leaving an indelible mark in the hearts of its audience.

BRANDZ: APPLE REMAINS THE MOST VALUABLE BRAND AHEAD OF GOOGLE

14. 6. 2023 | 1 min read Apple is the world's most valuable brand, according to the BrandZ 100 Most Valuable Brands in the World ranking compiled by research company Kantar.

DAN WIEDEN – THE CREATIVE MIND BEHIND THE BIGGEST BRANDS

21. 4. 2023 | 8 min read What comes to mind when you hear the slogan “Just do it”? Or “The man your man could smell like”? Nike and Old Spice - the brands that are inherently associated with them certainly spring to mind. But what was the path to their creation and who is behind the unique identity of these brands? We’re introducing Dan Wieden, the creative mind behind them.

CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022 | 1 min read Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola.