CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year's Brandstorming conference.