WHAT VALUE ARE YOU CREATING FOR YOUR CUSTOMERS?

31. 1. 2025 | 2 min read Creativity has a pivotal role to play in value creation, but today we need a broader definition of creativity – one that enshrines the belief that “it’s only creative if it creates value” and views the whole brand through the lens of customer experience. Why value matters Customers are the life blood of a business. Creating more valuable experiences for customers creates more value for brands. With this in mind, customer experience should not be a siloed discipline; it should actually be the lens through which everything is viewed. In context Negative customer experiences are on the rise, so much so that one of the words of 2024 was “enshittification”, a term coined by Cory Doctorow to explain the demise in quality experiences, particularly in the digital realm.

DO NOT DROWN IN MEDIOCRITY

28. 4. 2022 | 5 min read The right brand experience is a competitive advantage for brands, says Jiří Jón.

STUDY: BRANDS ARE DROWNING IN A SEA OF SAMENESS, THEY CAN SURPRISE ONLY A THIRD OF PEOPLE

30. 3. 2022 | 3 min read Only a third of Czech consumers can recall a unique brand, according to a study by Ogilvy Consulting and GroupM.