WHY CELEBRITIES AND THE SUPER BOWL AREN’T LIKELY TO PART WAYS

4. 2. 2025 | 5 min read There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart.

MARKETERS PLAN TO INVEST MORE IN BRAND AMBASSADORS IN 2025

4. 1. 2025 | 2 min read Nearly three-quarters of US and UK marketers (73%) are planning to increase their investment in brand ambassadors next year, according to new research.