WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

25. 5. 2024 | 8 min read How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV.

KANTAR: U.S. STREAMING MARKET NEARS SATURATION

17. 2. 2024 | 5 min read 95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar.

TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

29. 1. 2024 | 5 min read Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly.

SURVEY USA: MAJORITY OF VIEWERS WOULD SWITCH TO AD-SUPPORTED STREAMING TO SAVE $5 A MONTH

5. 1. 2024 | 3 min read More consumers who were previously intolerant toward ads are coming around to ad-supported services to save money.

MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS

20. 12. 2023 | 3 min read About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation.

LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

1. 8. 2023 | 6 min read When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving.

AI AND THE AVOD VIEWING EXPERIENCE

25. 7. 2023 | 6 min read As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers

CME IS PREPARING ITS OWN FAST TV CHANNEL, FOR EXAMPLE WITH ROMANTIC SHOWS

24. 7. 2023 | 2 min read Voyo subscribers spend two hours a day watching content, and the service has over 700,000 users in all markets. PPF Financial Group said in its annual report.

HOT TAKES: HOW WILL AI AFFECT THE TELEVISION INDUSTRY?

20. 6. 2023 | 9 min read ChatGPT and its cousins took the world by storm this year, introducing the world to the wonders of generative AI and large language models.

TV NOVA TO UPGRADE AVOD SERVICE

14. 6. 2023 | 1 min read The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV.

NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE

4. 6. 2023 | 5 min read In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner.

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

7. 5. 2023 | 3 min read More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows.

THE FUTURE OF STREAMING IS ADS

2. 5. 2023 | 11 min read Call it FAST, call it AVOD, call it whatever you want. Free ad-supported streaming is having a moment, and it’s only going to get bigger from here.

NEARLY NINE IN TEN U.S. INTERNET HOMES HAVE A STREAMING VIDEO SUBSCRIPTION

3. 4. 2023 | 2 min read Two in five share passwords for services, up from 27% in 2019, according to Parks Associates.

DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT

21. 3. 2023 | 2 min read Highlighting the continuous progression of over-the-top (OTT) services and its adoption by telcos, at the end of the third quarter 2022, OTT pay-TV and IPTV offers had crossed the 50% penetration mark of pay-TV subscriptions in Western Europe says Dataxis research.

HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?

15. 2. 2023 | 11 min read Remember when the conventional wisdom was that the future of television was ad-free, that subscription alone would suffice and that The People just wanted to binge. That was so 2021. The last two years have seen a rapid rise in ad-supported TV. Everything from the FASTs to ad-supported versions of all nine major SVOD services. Consumers don’t seem to mind it either, which is the real surprise. In fact, many seem to prefer it.

TRENDS 2023: ARTIFICIAL INTELLIGENCE, SHORT VIDEOS AND AVOD

3. 1. 2023 | 4 min read This year's trends will ride the wave of artificial intelligence, metaverse, short video format, live audio and AVOD.

67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?

8. 11. 2022 | 1 min read While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences.