CME IS SET TO INTEGRATE AI INTO FILM AND ANIMATION PRODUCTION. IT IS CONSIDERING REVIVING THE ‘BRATŘI V TRIKU’ BRAND

18. 6. 2026 The CME media group plans to use artificial intelligence to create original local video content in smaller markets. It also hopes that this will lead to the development of new genres and projects that would be financially unviable under traditional production methods.

POKÉMON CELEBRATES AN ANNIVERSARY AND CONQUERS THE GLOBE: THE WORLD’S MOST SUCCESSFUL FRANCHISE TURNS 30

7. 4. 2026 The Pokémon franchise has entered its thirtieth year, and the anniversary celebrations are nothing short of grand. They include new products, collaborations with fashion brands, special themed stores, exhibitions, and limited-edition collectables. Some items sell out within seconds, confirming that interest in the brand remains exceptionally strong. Advertising is now often targeted at millennials—those who grew up with Pokémon in the 1990s and who today have the means to spend on collectables or premium editions of familiar products.

BLUE IS COOL: THE SMURFS SCORE BIG IN TV ADVERTISING

14. 7. 2025 The distinctive, memorable blue colour, unique characters, and the emotional connection of viewers who grew up with the Smurfs—these are the qualities that make the Smurfs a perfect inspiration for creatives. Advertising campaigns are full of these iconic characters—and it’s no surprise! On the occasion of the premiere of the latest Smurfs film, let’s take a look at how this phenomenon resonates in the world of advertising.

SNOW WHITE AND THE DWARFS IN ADVERTISING THEN AND NOW: STILL EFFECTIVE

1. 4. 2025 A new adaptation of Snow White recently hit cinemas and sparked a wave of discussion. Despite the mixed reactions to the new animated film from The Walt Disney Studios, the timeless story of a beautiful, innocent girl, an evil stepmother, and seven dwarfs still resonates emotionally with both children and adults. And as such, it continues to inspire creatives searching for captivating fairy-tale motifs for various advertising spots.

THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO

16. 9. 2024 Marvel is a ticket to a world of superheroes transcending generations and cultures. Characters like Captain America and Spider-Man bring values of courage and tenacity to the advertising landscape. They reinforce not only the story embedded in the campaign but also the brand itself. Creative agencies and advertisers across all sectors – from cars to fast food – are successfully riding a Marvel wave that is not about to dissipate. On the contrary, it grows stronger with every new film launched.

ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

30. 8. 2024 In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately.

CHRISTMAS SPECIAL: THE MOST ANIMATED CHRISTMAS ADS

19. 12. 2023 The Christmas season is a time when the battle for consumer attention requires maximum effort. Animated adverts are among the most powerful marketing tools in every brand’s arsenal. Animation allows creatives to showcase greater imagination and originality, which is crucial in standing out in a highly competitive environment. Let’s take a look at advertisements that have harnessed the potential of animation to its fullest.