THE EMPEROR IN THE SERVICE OF BRANDS: NAPOLEON STORMS TELEVISION SCREENS

4. 8. 2026 | 11 min read Napoleon's life offers advertisers almost everything a great story requires: a meteoric rise, military victories, immense power, a carefully cultivated public image, and a dramatic downfall. Brands therefore draw not only on his likeness, but also on themes of great ambition, defeat, exile and return. In the most successful advertisements, Napoleon serves not as historical decoration but as an active participant whose encounter with a product changes a story the audience already knows.

ADVERTISING REWRITES HISTORY: CLEOPATRA IS PORTRAYED AS A SEDUCTIVE BEAUTY IN TELEVISION COMMERCIALS, BUT IN REALITY, SHE PROBABLY HAD A PROMINENT NOSE AND CHIN

30. 7. 2026 | 9 min read More than two thousand years have passed since her death, yet she remains one of those historical figures whose image is still instantly recognisable across cultures, making her highly appealing to creatives in the advertising industry. Rather than depicting the real Egyptian ruler, advertisers draw on the image of a seductive queen surrounded by luxury, an image shaped over the centuries by Roman propaganda, art and Hollywood. Her lover Julius Caesar has also enjoyed a successful advertising career. Let us explore how television advertising transforms famous figures from antiquity into comic heroes, brand ambassadors and users of modern services.

HOW MOVIES INCREASINGLY DRIVE STREAMING REVENUE

10. 10. 2025 | 4 min read A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content hours they represent.

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 | 2 min read Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver.

“STREAM’S GRAY ZONE” LIVES ON, AFFECTING ONEPLAY AND PRIMA+

24. 7. 2025 | 4 min read It has been exactly three months since the Stream Cinema Community add-on, which plagued not only the official streaming service, ended for unknown reasons. Its "successor" continues to operate.

STREAMING SERVICES ARE CHANGING: VOYO IS OUT, ONEPLAY IS IN. AMAZON AND MAX ADJUST PRICES

26. 2. 2025 | 11 min read The merger of Voyo and O2 TV is a big change on the Czech market, which will also affect the price. After last year's price increase for Netflix, Max, SkyShowtime and Disney+, this year the payment terms are also changing for Amazon Prime Video. Max, on the other hand, is adjusting its tariff for long-term customers. It is therefore increasingly important for users to actively manage their subscriptions, which can save them thousands of crowns a year. The Diary's overview can help with platform selection. Oneplay The largest Czech streaming platform Voyo is closing together with another giant, O2 TV. However, a joint project called Oneplay will be created. The new product will be available in the Czech Republic from March 10 and will offer four subscription options. The basic one called Komfort costs CZK 199 per month and will offer over two thousand movies and 55 TV channels. Viewing is limited to one device.

CHANGES IN VOD: MAX INNOVATES, CNN PLANS RETURN TO STREAMING

20. 2. 2025 | 4 min read Early 2025 saw more visual innovations in streaming services, but some more significant changes have also taken place. Here's an overview of them.

BRITISH SENSE OF HUMOUR DRAWS YOUNG EUROPEANS TO UK SHOWS AND FILMS

18. 2. 2025 | 3 min read The ‘unique’ and ‘ironic’ British sense of humour is a key reason why young Europeans watch UK-made television shows and films, according to new research from King’s College London.

WHAT STREAMING SERVICES RULE THE CZECH REPUBLIC? AT THE END OF 2024, NETFLIX CLEARLY LED

6. 2. 2025 | 2 min read Software service JustWatch has released a report on the shares of streaming services in the last quarter of 2024, based on the approach of its Czech users, i.e. how they click on JustWatch offers and how they mark titles as "viewed."

TV NOVA STAYS IN DVB-T2 FOR NOW, FOLLOWS TRENDS IN DISTRIBUTION

21. 11. 2024 | 8 min read Technical director of the media group Nova Josef Uher talks in the second part of an interview with MediaGuru.cz about trends in the development of television broadcasting and unfulfilled expectations with Ultra HD.

STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

19. 11. 2024 | 2 min read Streaming services are growing mainly due to sporting event offerings, a Kantar study shows.

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

12. 7. 2024 | 2 min read You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We've prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.

QUALITY OVER QUANTITY: THE SUBSCRIPTION ECONOMY SHIFTS ITS FOCUS

7. 7. 2024 | 3 min read Subscription-based companies are focusing more on generating revenue from their current customers in 2024 rather than acquiring more customers, according to an April 30 report by Chargebee, a leading revenue growth management platform for subscription businesses.

FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

19. 3. 2024 | 6 min read You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We've tested ten 'video on demand' streaming services so you can pick the one that suits you.