WHAT GOOGLE’S LEGAL THREAT REALLY MEANS: STOP TREATING YOUTUBE LIKE IT’S TV

29. 1. 2026 The real reason Google doesn’t want YouTube measured like television. Sometimes the news arrives not as a surprise, but as a head-slapping realisation. It emerged yesterday that Google handed the UK’s TV measurement body a cease-and-desist letter for doing something very simple: measuring YouTube like television. Not impressions nor claims. Actual viewing on TV sets,… Continue reading WHAT GOOGLE’S LEGAL THREAT REALLY MEANS: STOP TREATING YOUTUBE LIKE IT’S TV