GOOD IDEAS ARE THE HEART OF GOOD ADVERTISING – DIRECT RESPONSE SHOULDN’T BE AN EXCEPTION

1. 12. 2021 | 6 min read Russell Fisher and Matt Lord of Cain&AbelDDB argue that well-crafted direct response TV ads could be your brand’s secret sauce.

ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET

1. 12. 2021 | 3 min read Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues.

RESEARCH: WHEN DOES AN ADVERTISING SPOT HAVE THE GREATEST EFFECT?

30. 11. 2021 | 4 min read Behavio Labs analyzed selected ad campaigns to see how they performed in terms of the key conditions for successful advertising.

SOMETHING OLD OR SOMETHING NEW? WHY TV PLUS STREAMING IS THE MARRIAGE FOR YOU

28. 11. 2021 | 4 min read New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach

EU: VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE

24. 11. 2021 | 4 min read More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.

RESEARCH: VIDEO ADVERTISING WORKS BETTER ON TV THAN ON SOCIAL NETWORKS

22. 11. 2021 | 4 min read Advertisements watched on a television screen have the best results in spontaneous and endorsed knowledge compared to other types of platforms designed for watching video content.

IN OCTOBER, MEDIA AD INVESTMENTS WERE HIGHER THAN LAST YEAR

19. 11. 2021 | 2 min read The volume of monitored ad investments in the media was higher this October than in the same period last year.

SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW

18. 11. 2021 | 4 min read While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane.

UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

18. 11. 2021 | 5 min read More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung Ads Europe and conducted by Ipsos.

TOMORROW’S TV, CREATED TODAY

18. 11. 2021 | 10 min read Introduction - TV industry leaders on how TV drives brands

ADVERTISING AT THE CROSSROADS – GAINING ATTENTION VS SELLING OUR SOUL

16. 11. 2021 | 7 min read At a crossroads on the value of ‘viewability’, advertising needs to embrace quality of attention as a true measure of potential audience and business impact. Dan Machen is Head Of Strategy at Lionize.

TV ADVERTISING DRIVES CHEAPER ONLINE JOURNEYS

16. 11. 2021 | 2 min read The pandemic has boosted online shopping and retail media but TV advertising retains a vital role for advertisers, according to new research.

WILL 2022 BE ADDRESSABLE’S BREAKOUT YEAR?

12. 11. 2021 | 5 min read Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point?

TV ADVERTISING CELEBRATES 80 YEARS THIS YEAR. THE FIRST AD APPEARED ON TV SCREENS IN 1941

10. 11. 2021 | 5 min read TV advertising has been with us for 80 years. Over that period, it has undergone a very turbulent development. The first attempts were more or less tentative and experimental as commercial messages were sort of sneaked into the scripts of tv announcers. The situation changed forever in 1941. Back then, the first ten commercial licences were issued and viewers could see the first authentic TVspot: a black-and-white map of the usa overlaid by a massive clock face. Can you guess the product to which the spot was intended to attract viewers’ interest?

CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS

5. 11. 2021 | 3 min read Connected TV continued to hold a comfortable lead in video ad impressions in Q3 2021, with a 35% share, according to the latest quarterly "State of Streaming" report from Extreme Reach.

SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS

5. 11. 2021 | 2 min read Vizio and Magid said 55% of smart TV owners watch AVOD.

CONSUMERS WANT MORE STREAMING IN MORE PLACES

4. 11. 2021 | 3 min read Advent of 5G, self-driving vehicles increases availability of CTV outside the home, Vericast says.

LOOK OUT!

4. 11. 2021 | 6 min read How do you create effective and memorable advertising in a world that seems to be turning inwards?