STUDY USA: VALENTINE’S DAY 2025: CONSUMERS EXPECTED TO SPEND BILLIONS

11. 2. 2025 | 3 min read U.S. consumers are projected to spend a record-breaking $27.5 billion for Valentine’s Day in 2025. Jewelry, a night out, and flowers top the list of most popular gifts. Retailers are anticipating a boost, especially with the holiday falling on a Friday this year.

SUPER BOWL 59 IS THE MOST-WATCHED GAME IN HISTORY WITH 127.7 MILLION VIEWERS, ACCORDING TO FOX

11. 2. 2025 | 3 min read The Eagles knocked off the Chiefs and Fox set a record for viewership.

WHO ‘WON’ THE ADVERTISING SUPER BOWL? IT DEPENDS

10. 2. 2025 | 5 min read Budweiser, Lay’s, T-Mobile and Nike could all claim to have “won” the advertising Super Bowl – depending on who you ask and what was being measured. These were winning brands according to some Monday morning post-game analyses.

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 | 1 min read In the games and toys segment, Lego was the largest advertiser last year.

A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

9. 2. 2025 | 3 min read The final game in American football, the famous Super Bowl is probably the most watched sports game ever. And the price of advertising matches it. But famous artists performing at halftime get nothing.

BEING INSPIRED BY PRODUCTS ON TV WILL DRIVE MOST US VIEWERS TO ACT

8. 2. 2025 | 1 min read After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.

STUDY USA: PARKS ASSOCIATES: 46% OF US INTERNET HOUSEHOLDS ARE CORD CUTTERS; 12% CORD NEVERS

8. 2. 2025 | 2 min read Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay-TV.

STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS

7. 2. 2025 | 5 min read Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events.

REPORT: 56% OF SUPER BOWL LIX VIEWERS EXPECTED TO STREAM EVENT

7. 2. 2025 | 3 min read With the upcoming Super Bowl LIX, featuring the Kansas City Chiefs against the Philadelphia Eagles from the Superdome in New Orleans, again expected to dominate broadcast television viewing, new data suggests streamers will be a big part of the audience.

WHERE ARE YOU GOING? HOW TO ENGAGE THE AUDIENCE WHEN THEY’RE PROBABLY NOT PAYING ATTENTION

7. 2. 2025 | 4 min read People's attention spans have shrunk and marketers are literally fighting for seconds. What should creatives reach for and what should they try to engage with to make an ad have any impact at all?

SUPER BOWL LIX: HUMOUR DOMINATES CREATIVE STRATEGIES

6. 2. 2025 | 3 min read Humor and positivity are set to be major themes among this year’s Super Bowl spots, based on analysis of various ads released ahead of the NFL season-closer by DAIVID, an ad-testing platform that uses artificial intelligence (AI) to measure creative effectiveness.

5 WAYS BRANDS CAN TAP INTO SUPER BOWL HYPE WITHOUT BUYING A TV SPOT

6. 2. 2025 | 4 min read The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million—before production costs.

HOW TO CAPTURE CONSUMER ATTENTION WITH YOUR AD CAMPAIGNS

6. 2. 2025 | 7 min read "Pay attention to me." Something shouts those words at your audience all day, every day. Every time they scroll their phones, ride the metro, or binge-watch a series, thousands of advertisers are clamoring for their attention.

SUPER BOWL: A FINAL WHERE SPONSORS DON’T CUT BUDGETS

6. 2. 2025 | 5 min read This year again, the live coverage of the American National Football League finals will be accompanied by commercials featuring big names. The price of a half-minute ad space has reached a new record.

SUPER BOWL ONLINE: THE BEST ADS IN ONE PLACE

5. 2. 2025 | 8 min read MAM presents a roundup of the spots vying for viewers' attention during the advertising show of the year. See who will score the advertising touchdown at Super Bowl LIX.

VALENTINE’S DAY 2025: HOW BRANDS CAN CONNECT WITH BUYERS

5. 2. 2025 | 3 min read Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how.

WHY CELEBRITIES AND THE SUPER BOWL AREN’T LIKELY TO PART WAYS

4. 2. 2025 | 5 min read There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart.

REPRESENTATION MATTERS: LESSONS FROM INCLUSIVE TV ADS

4. 2. 2025 | 7 min read TV is a powerful force for social good, and inclusive TV advertising has the power to shape the cultural landscape, to enlighten and inspire, and to help create equity. Positive and authentic representation of diverse communities in advertising can challenge stereotypes and help remove prejudice by driving familiarity and acceptance.