NOVA TO LINK TV AND ONEPLAY ADVERTISING, AIMING TO IMPROVE REACH MEASUREMENT AND STREAMING MONETISATION

27. 10. 2026 | 13 min read Nova Group is preparing new advertising products that will link linear television with video advertising on Oneplay and make it possible to measure campaigns’ incremental reach. From November, it will also restrict ad skipping in catch-up viewing, a move expected to generate around 5% more gross rating points (GRPs). It plans to launch a new ad-supported tier on Oneplay in the first quarter of 2027.

TELEVISION ADVERTISING ON TV NOVA WILL INCREASE BY 12 PER CENT IN 2027

23. 10. 2026 | 3 min read The price of television advertising on the Nova Group’s channels will rise by a total of 12 per cent in 2027. On the group’s pay-TV channels, prices will rise by between 5 and 10 per cent. From November, Nova will also restrict the ability to skip adverts during catch-up viewing on IPTV operators’ services and is preparing new advertising products linking linear broadcasting with the Oneplay platform.

MEDIA CLUB TO INCREASE TV ADVERTISING RATES BY 14 PER CENT FOR 2027 AND ADJUST THE TARGET AUDIENCE TO AGES 19–69

22. 10. 2026 | 5 min read Next year, Media Club will increase the price of television advertising by 14 per cent, national radio adverts by 3 per cent, and premium online video formats – including CTV – by 10 per cent. These changes will be accompanied by the introduction of a new ‘super prime time’ advertising slot on the main Prima channel and an adjustment to the main target audience to viewers aged 19 to 69.

ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

20. 10. 2025 | 13 min read Jan Čadek, CCO of Media Club, explains the double-digit increase in television advertising prices for 2026 and describes developments in the advertising market and Media Club’s plans.

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 | 3 min read For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market.

TV NOVA TO INCREASE TV ADVERTISING PRICES BY 16 PER CENT IN 2026

17. 10. 2025 | 7 min read The Nova Group will increase television advertising prices by double digits again next year. Considering all price list changes, the total increase is 16%.

A CAROUSEL OF MONEY CALLED THE SUPER BOWL. THOUSANDS OF DOLLARS FOR A SEAT, MILLIONS FOR ADS

9. 2. 2025 | 3 min read The final game in American football, the famous Super Bowl is probably the most watched sports game ever. And the price of advertising matches it. But famous artists performing at halftime get nothing.

MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 | 2 min read Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%.

TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024

5. 10. 2023 | 6 min read In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space.