WHY PAY ATTENTION TO ANOTHER ATTENTION STUDY?

10. 10. 2025 | 5 min read Because this study proves the link between high attention media and advertising effectiveness, writes Newsworks’ Heather Dansie.

DON’T JUST EVALUATE ADVERTISING — TAKE A BROADER VIEW OF MARKETING

2. 10. 2025 | 10 min read Assessing the results of advertising campaigns alone is not enough. Marketing must be viewed more broadly, says Sorin Patilinet, who came to Prague for the Brand Management conference.

LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 | 2 min read Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments.

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 | 2 min read People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy.

IS TV ADVERTISING STILL EFFECTIVE IN 2025?

3. 6. 2025 | 5 min read How can you ensure your campaigns deliver maximum ROI? Let's dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches.

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

29. 4. 2025 | 4 min read This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium and actively participating in legislative processes affecting the business of commercial broadcasters.

PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

12. 3. 2025 | 5 min read In advertising, we often over-emphasize the importance of novelty—the newer, the sexier, right? Wrong!

ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

17. 7. 2024 | 13 min read When we think of the advertising of the future, we might think of the famous scene from the movie Minority Report, where John Anderton, played by Tom Cruise, walks through a department store trapped in a tangle of marketing messages that, after scanning his retina, offer him tailored advertising.