LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

25. 9. 2025 Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments. The analysis combines TV ad exposure from six million UK households with the outcome data of matched panellists from consumer online behavioural panel company Measure Protocol.… Continue reading LANTERN SHEDS FIRST LIGHT ON TV’S ABILITY TO DRIVE OUTCOMES

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

31. 7. 2025 People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy. The study – conducted in China and published by Elsevier – makes… Continue reading STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

IS TV ADVERTISING STILL EFFECTIVE IN 2025?

3. 6. 2025 How can you ensure your campaigns deliver maximum ROI? Let’s dive into the science behind successful TV advertising and explore why behavioral methods provide better insights than traditional ad testing approaches. Television advertising has transformed dramatically since its golden age in the mid-20th century. Once dominated by three networks reaching nearly every household, today’s landscape… Continue reading IS TV ADVERTISING STILL EFFECTIVE IN 2025?

ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

29. 4. 2025 This spring, the Association of Commercial Television is celebrating eight years since its founding. It continues to be actively involved in the fight against Internet piracy, where it has achieved significant success in recent years, and is also fulfilling its other goals, such as raising awareness of television as a powerful and effective advertising medium… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 8 YEARS, MAREK SINGER REPLACES KLÁRA BRACHTLOVÁ AS PRESIDENT

PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

12. 3. 2025 In advertising, we often over-emphasize the importance of novelty—the newer, the sexier, right? Wrong! What if I told you that the real key to effectiveness isn’t chasing the new but mastering consistency? For years, research has shown that brand consistency is the cornerstone of long-lasting advertising effectiveness. The truth is, if you’re starting from scratch… Continue reading PLAYFUL CONSISTENCY: THE SECRET TO SUPER EFFECTIVE ADVERTISING

ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA

17. 7. 2024 When we think of the advertising of the future, we might think of the famous scene from the movie Minority Report, where John Anderton, played by Tom Cruise, walks through a department store trapped in a tangle of marketing messages that, after scanning his retina, offer him tailored advertising. The short story of the same… Continue reading ADVERTISING THE FUTURE? IT’S A BOX NO ONE CAN SEE INTO, SAYS JOSEF HAVELKA