AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

4. 3. 2026 I’ve spent more than 30 years working in broadcast and digital media, says John Bartlett from BCi Digital, long enough to see technologies come, go, and then come back with better acronyms. Along the way, I’ve been lucky enough to work on some genuinely impressive industry-shaping projects, including the launch of Sky’s AdSmart service, and… Continue reading AN INSIDE VIEW ON DVB’S ADDRESSABLE ADVERTISING WORK

LET’S DITCH THE ACRONYMS: A NEW LANGUAGE FOR TOTAL TV

3. 3. 2026 There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework. Media used to be simple. Four advertising channels, clear boundaries, and media planning you could explain over lunch. Since 2005, we’ve added five hours of daily media consumption and more than doubled the… Continue reading LET’S DITCH THE ACRONYMS: A NEW LANGUAGE FOR TOTAL TV

WHAT’S UP AT HBBTV?

13. 11. 2024 Interview with chairman at HbbTV – Senior Advisor & Board Member in TMT & Digital – Strategic Alliances – Corporate Development – M&A – Industrial Affairs for Cable!Vision Europe. Mr Grivet, the HbbTV Symposium and Awards 2024 is just around the corner. What are the main topics we can expect this year and why are… Continue reading WHAT’S UP AT HBBTV?