LOOK, A MOTORBIKE! CAMPAIGN WON THE ADC BEST OF CREATIVITY 2026 AWARD FOR OUTSTANDING CREATIVITY AT THE EFFIE AWARDS

10. 11. 2026 | 7 min read The special ADC Best of Creativity award, presented jointly by the Association of Communication Agencies (AKA) and the Art Directors Club Czech Republic (ADC) as part of the Effie Awards Czech Republic, was won this year by the Hele, motorka! (Look, a motorbike!) by TRIAD Prague for BESIP and the Czech Insurance Association. The winner was selected by a separate jury comprising ADC members, who chose the entry with the most striking creative solution from among the Effie finalists.