AMPERE: CONTENT SPEND TO GROW 2% IN 2024

5. 2. 2024 The combination of election-related investment and a return to production following the Hollywood strikes are leading to a boost in spending on content.

JANUARY VIEWERSHIP : ČESKÁ TELEVIZE GOT THE HIGHEST SHARE

5. 2. 2024 The first month of the new year brought the highest share of viewership to Czech Television stations.

CHANGES IN THE MANAGEMENT OF THE PRIMA GROUP

5. 2. 2024 As of 1 February, there are changes in the legal section of Prima Group. Due to the growing and increasingly demanding agenda of the Legal Director, Prima Group management has decided to create a new position: the Director of Media and Legal Affairs.

THE RIGHT WAY TO BUILD YOUR BRAND

5. 2. 2024 The best ad campaigns make a memorable, valuable, and deliverable promise to customers.

HOW TO MAP MEDIA QUALITY FOR PHYSICAL AND MENTAL MEASURES

2. 2. 2024 EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.

WHY DOES MOST ADVERTISING FAIL TO GET ATTENTION?

1. 2. 2024 Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facing advertisers: how to get attention. His answer is creativity. People would rather not be exposed to advertising, so creativity provides the means to get their scarce attention. However, there are a couple of points implied in his article that I believe deserve a little more attention than he has given them. Tom's GUIDE to more memorable creative Before I go further, I just want to reorder an important summary of advertising principles that Tom provides in his article. Simply re-ordering his five principles gives us a nice little acronym: GUIDE.

TV NOVA IS CHANGING LOGO AND GRAPHIC DESIGN FOR ITS 30TH ANNIVERSARY

31. 1. 2024 Nova Television will celebrate its thirtieth anniversary on the 4th February. In the first half of the year it will change the graphic design of its main channel and introduce a new logo. The last time it changed it was seven years ago.

MEDIAR.CZ INTERVIEW: MICHAL REITLER

31. 1. 2024 In an interview with mediar.cz, Michal Reitler, head of content development at Voyo and TV Nova, explains how the TV content offer is compiled for Nova's broadcasts or for the Voyo streaming platform.

ROI OF SUCCESSFUL CAMPAIGNS CONTINUES TO GROW

31. 1. 2024 A WARC analysis of 1,394 case studies reveals that successful advertising campaigns achieve a median revenue return on investment (ROI) of 4.34:1 – the highest value achieved since tracking began in 2017.

HOW CONNECTED TV IS CHANGING THE GAME FOR ADVERTISING

31. 1. 2024 An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and millennials. The Evolution of Television Television has come a long way since its inception. From bulky TVs to sleek, high-definition flat screens, the hardware has transformed significantly.

BRAND CHARACTERS BEAT CELEBRITIES IN SUPER BOWL ADS

30. 1. 2024 A new study shows that brand characters out-perform celebrities in Super Bowl ads, though few brands use that approach.

STUDY USA: BIGGEST INFLUENCE ON GEN Z TV VIEWING DECISIONS IS SOCIAL MEDIA

30. 1. 2024 95% of Gen Z viewers aged 18 to 24 decided to watch a TV show or movie because it was trending on social media

EXPLORING GEN Z AND MILLENNIAL TRAVEL HABITS – NEW SKIFT RESEARCH

30. 1. 2024 Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.

TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

29. 1. 2024 Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly.

POHLREICH RETURNS – NEW GRILL SHOW LAUNCHED IN SPRING ON TV PRIMA

29. 1. 2024 Prima Television will launch a new gastronomic reality show "Czech Republic on the Grill" during the spring season. Zdeněk Pohlreich and Martin Svatek will act as judges.

ALEX RUZEK: PRIMA WILL NOT GIVE UP ON LONG-RUNNING SERIES

29. 1. 2024 The programme pillars of the Prima group’s TV channels are well set, and we are not going to change them, says new Programming Director, Alex Ruzek, about the direction of Prima’s programme.

NOVA GETS NEW LOGO AND VISUAL IDENTITY, SAYS DANIEL GRUNT

29. 1. 2024 In an interview for the Kuba s Novou podcast, Daniel Grunt, CEO of the Nova Group, talks about his experience, challenges as CEO and visions for the future.

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024 Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application.