PPF CEO STOESSEL: ONEPLAY IS 50 PERCENT AHEAD OF NETFLIX

8. 6. 2025 | 3 min read The PPF Group believes in a multi-platform future and the digital transformation of ProSieben, following the example of CME. Incoming co-CEO Didier Stoessel spoke about these plans in foreign media.

NOVA AND PRIMA ACCELERATE DIGITAL DISTRIBUTION. THE MARKET WILL CONSOLIDATE

5. 6. 2025 | 4 min read The largest commercial television stations, Nova and Prima, do not want to leave the terrestrial platform. At the same time, however, they are picking up the pace in digital distribution. This was also prompted by the launch of the Oneplay platform, according to discussions at the Digimedia 2025 conference.

STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US

1. 4. 2025 | 4 min read A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV.

NIELSEN: MEDIA MIX’S DIGITAL VS. TRADITIONAL ALLOCATION A MATTER OF BUDGET SIZE.

31. 3. 2025 | 2 min read Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance.

SURVEY USA: CONSUMERS EXPRESS GROWING DISSATISFACTION WITH STREAMING SERVICES

25. 3. 2025 | 6 min read M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes.

FIVE CHARTS TO END THE TV DEBATE

23. 3. 2025 | 10 min read To drive growth, we must strengthen the brand, says Peter Field.

STUDY UK: YOUTUBE VIEWERSHIP PERCEIVED AS ‘BIGGER THAN IT IS’ IN UK

11. 3. 2025 | 4 min read YouTube accounts for 7% of TV set viewing in the UK, according to Barb data presented at last week’s Thinkbox event, Trends in TV 2025.

5 THINGS TO KNOW ABOUT CTV ADVERTISING PLATFORMS

24. 2. 2025 | 3 min read Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by EMARKETER. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

STREAMING SERVICES BOOST THEIR INVESTMENT IN SPORTS RIGHTS

23. 2. 2025 | 3 min read Streaming services will account for 20% of what is spent on sports rights this year, according to new analysis, as the likes of Amazon and Netflix invest in live events to drive new subscribers and to entice advertisers with sponsorship deals and brand opportunities. Why sports rights matter As the streaming market reaches saturation point, adding live sport has become a new path to acquiring and retaining subscribers – and there’s evidence that it works. According to reports, Netflix gained approximately 1.5m US sign-ups from the Tyson/Paul boxing match and roughly 700,000 subscribers from its deal to show NFL Christmas Day games.

U.S. STUDY: KEY VIEWING TRENDS: TRADITIONAL TV STILL HAS THE UPPER HAND

20. 2. 2025 | 6 min read Linear television is still one of the most powerful media. This is the conclusion of a study conducted by EMARKETER last year. Despite the increasing number of people switching to connected television (CTV) and social video, most people in the U.S. still watch linear TV. Meanwhile, linear TV viewers are also very likely to use mobile devices or laptops while watching, so ads on linear TV can inspire consumers to take immediate action.

WHAT SPORTS CAN TEACH US ABOUT CO-VIEWING ON TV

17. 2. 2025 | 5 min read Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast. It’s also a sports event that audiences will frequently watch together. But it’s not the only programming audiences gather for. Our research shows that Americans watch TV with other people (friends, family, even strangers at the bar) 47% of the time, on average, and alone the rest of the time.

THE KEY TASKS OF THE TELEVISION INDUSTRY AND BRANDS ARE TO PROMOTE DEMOCRACY AND RESPECT FOR VALUES

17. 2. 2025 | 5 min read Speakers at egta Online Talk entitled Advertising in the Age of Giants: Protect Your Brand, Support Democracy discussed how the TV industry can best contribute to a safe media landscape and uphold responsible advertising.

LINEAR TV STILL OUTPERFORMS STREAMING AND OTT IN EUROPE

16. 2. 2025 | 3 min read Despite the growth in digital video content viewership, linear TV is holding on as the main source for watching video content on the European continent.

MAJOR U.S. MVPDS AGREE ON DEFINITIONS FOR KEY MULTISCREEN TV ADVERTISING TERMS

14. 2. 2025 | 3 min read The agreement on terminology and how it is used will help simplify buying and selling of ads.

STUDY EU: TV DOMINATES VIDEO IN EUROPE

12. 2. 2025 | 2 min read TV still dominates video in Europe, but viewing time in key markets drops by 30 to 55mn over 5 years.

STUDIE USA: STREAMING, LINEAR TV SET NEW VIEWING RECORDS

7. 2. 2025 | 5 min read Streaming was up by 56% in the second half of 2024 but traditional TV also grew by 8%, highlighting the importance of live events.

MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

2. 2. 2025 | 3 min read Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content.

TRUST IN ADVERTISING RISES IN 2024, DRIVEN BY YOUNGER PEOPLE

22. 1. 2025 | 4 min read Trust in advertising has risen from 36% to 39% over the past 12 months, primarily driven by young people, according to new research from the Advertising Association (AA).