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OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM
22. 7. 2021 Marketers shouldn’t lose sight of the fact that they are living in a period of data abundance
LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING
21. 7. 2021 The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen.
LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL
21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research.
INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP
1. 7. 2021 The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP.
THE FUTURE OF VIDEO ADVERTISING: THINK BIGGER… AND SMALLER
1. 7. 2021 The point where TV meets digital is currently one of the most exciting places in media.
ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP
17. 6. 2021 Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent.
PANDEMIC HAS CHANGED VIEWING BEHAVIOUR
11. 6. 2021 The content landscape has changed dramatically as a result of the global pandemic.
TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL
11. 6. 2021 Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years.
STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
4. 6. 2021 How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow:
BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE
17. 5. 2021 Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere
THE YEAR THAT TV SAVED US
8. 5. 2021 As life outside our homes shut down, the small screen became our treasured path to safe escape
TV’S RENAISSANCE
28. 4. 2021 With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas
WHY TV ADS ARE STILL KING
27. 4. 2021 Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander.
HOW THE PANDEMIC ACCELERATED A TRANSFORMATION ACROSS CONNECTED TV
15. 4. 2021 Ad spend increased as brands gravitated to the space. While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year.
CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS
13. 4. 2021 The Voyo video portal should become the centre of a new strategy of CME. The owner of the TV Nova group invests in the development of digital media.
WHAT AVOD’S GROWTH MEANS FOR MARKETERS IN SEARCH OF EVOLVING CONSUMERS
13. 4. 2021 As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
WHAT MARKETERS MUST CONSIDER BEFORE DIVING INTO ADVANCED TV
12. 4. 2021 With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and third-party data to effectively reach audiences. Advanced TV (ATV) offers the opportunity to do just that, providing marketers a brand-safe, person-targeted medium that is more measurable than traditional linear TV buys.