THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

28. 5. 2025 Marcus Collins, author of For the Culture, introduced himself to the Prague audience. In his book, he argues that real cultural engagement is the most powerful tool for influencing human behaviour. Culture is the strongest external force influencing human behaviour. Brands need to understand this and work with it in their communication and campaigns. “Things… Continue reading THE STRONGEST FORCE IN MARKETING? CULTURE, SAYS MARCUS COLLINS

THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

29. 5. 2025 What will the European Media Freedom Act (EMFA) bring? A discussion at the Journalists’ Forum examined what the new legislation will bring. The European Media Freedom Act (EMFA), which will come into force in August this year, should lead to greater media independence across the European Union. What the new legislation actually brings and what… Continue reading THE CZECH REPUBLIC IS TO INCORPORATE THE EMFA MEDIA FREEDOM LAW. WHAT WILL IT BRING?

BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

2. 6. 2025 Building trust takes a long time, it is laborious, and the entire result can collapse in an instant, according to the Communication Summit conference. Trust is becoming increasingly important in today’s world and has a direct impact on a company’s business results. One example is Tesla, which saw its sales fall by 13 per cent… Continue reading BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING

22. 6. 2025 How to build a strong brand from scratch? How to change the internal perception of marketing from an expense to an investment? And how to use AI in advertising without killing creativity? These are the questions that will be answered first-hand at the #HolkyzMarketingu conference. The fourth annual event, organised by the educational marketing platform… Continue reading DEFENDING MARKETING, AI, CREATIVITY AND BRAND BUILDING. THE #HOLKYZMARKETINGU CONFERENCE IS COMING

FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV

12. 9. 2025 At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV… Continue reading FROM BRANDING TO ACTION: BEST PRACTICES FOR USING QR CODES IN PERFORMANCE CTV

CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

22. 9. 2025 AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them. Twenty years of innovations that have changed media, marketing and audience behavior, and now a new wave is coming… Continue reading CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA

FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?

22. 9. 2025 This year’s Forum Media 2025 conference will present five thematic scenes and a number of foreign and Czech speakers. This year’s Forum Media conference will offer five thematic scenes focused on marketing, media, political communication and new technologies. This is the 25th edition of the conference, which is organised by the Marketing & Media weekly.… Continue reading FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?

WOOD AND HEGARTY: ADVERTISING NEEDS A NEW CREATIVE REVOLUTION

25. 9. 2025 Creativity is essential for business growth, and its importance is increasing in the age of AI. Agencies and CMOs have the opportunity to become drivers of creativity and strategic partners to company leadership, as emphasised in a webinar featuring John Hegarty and Orlando Wood. During Wednesday’s Global TV Group webinar hosted in the Czech Republic… Continue reading WOOD AND HEGARTY: ADVERTISING NEEDS A NEW CREATIVE REVOLUTION

COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

2. 10. 2025 Marketing directors are often co-responsible for the growth of companies. A third of respondents consider them key players. They should therefore focus more on growth strategies, according to research from Confess Research presented at Brand Management. The survey of more than 100 companies with in-house marketing teams found that 76% of respondents attribute responsibility for… Continue reading COMPANIES WANT MORE FROM MARKETING THAN CAMPAIGNS, RESEARCH SHOWS

ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly. Viewing of video content on connected large TV screens (CTV) is increasing and is already overtaking traditional linear TV globally. According to data presented at this year’s Adform Summit by Anton Karpovych… Continue reading ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO