HOW TV’S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX

23. 10. 2024 Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That’s to be expected. TV’s a powerful response channel. But something far less expected also happens. Paid search campaigns grow more effective. Social media engagement rises. Even in-store visits increase. This is a real scenario that plays out time… Continue reading HOW TV’S HALO EFFECT BOOSTS PERFORMANCE ACROSS YOUR MARKETING MIX

MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

21. 10. 2024 Radio advertising prices on Media Club stations will increase by 5% next year, while online advertising will grow by an average of 8% to 10%. For next year, Media Club is increasing the price of spot national and local radio advertising by an average of 5%. It will enter the new year with a share… Continue reading MEDIA CLUB: RADIO PRICES TO RISE BY 5%, ONLINE BY 8% TO 10%

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

21. 10. 2024 Media Club is also announcing a significant increase in TV advertising prices for next year. Trade representative Media Club has confirmed forecasts of a significant increase in TV advertising list prices for next year. The company’s commercial policy for 2025 foresees an average increase in the price of TV advertising of between 18% and 22%.… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING FOR 2025 BY 18-22%

HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you’d expect. Before you assume no one watches TV anymore, let’s dive into the real viewing habits reshaping how generations consume content and… Continue reading HOW DIFFERENT GENERATIONS WATCH TV

MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

18. 10. 2024 “In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct. 18. From the boom of on-demand to peak… Continue reading MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

18. 10. 2024 People over 60 are gradually moving to digital content, but brands are not yet able to respond. Baby Boomers, those over 60, are among the wealthiest generation in the world. Their media behaviour is changing, they are spending much more time online, but brands are not yet able to reflect this in their communications. This… Continue reading BABY BOOMERS SPEND HALF THEIR MEDIA TIME ONLINE

6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

18. 10. 2024 It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, “America runs on Bulova time.” In just 10 seconds, the world’s first TV commercial airs, forever changing the advertising… Continue reading 6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS

17. 10. 2024 Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?

TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL

17. 10. 2024 It was 1984 when the Transformers brand was born, founded by American toy manufacturer Hasbro and Japanese brand Takara Tomy. The battle between the Autobots and the Decepticons was about to begin – in comics, innovative toys, films, and various TV shows. Even in TV advertising. Today, Transformers have millions of fans. What is behind… Continue reading TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL

PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE

17. 10. 2024 The Prima Group’s linear TV stations offer is set to grow with more than one new channel. Prima is applying to the RRTV for a licence for another station. The Prima group intends to expand its portfolio of TV stations with one more TV channel in addition to the upcoming detective Prima Case. It has… Continue reading PRIMA IS PLANNING ANOTHER NEW CHANNEL BESIDES PRIMA CASE

MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360

15. 10. 2024 Media Club has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory. Media Club, in partnership with Wavemaker, has launched a programmatic Connected TV (CTV) campaign via Google DV360 for the first time in its inventory. This was a campaign for dm drogerie markt for beauty products.… Continue reading MEDIA CLUB REALIZED CTV CAMPAIGN VIA GOOGLE DV360

CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM

14. 10. 2024 Grand Prix from the Golden Drum festival was taken by McCann Prague agency, adding five more awards. Leo Burnett and MSL were also successful. Czech agencies brought home a total of eight awards from the Golden Drum festival, which took place on 9 and 10 October in Portorož, Slovenia, including one Grand Prix. This was… Continue reading CZECHS TAKE GRAND PRIX AND SEVEN OTHER PRIZES FROM GOLDEN DRUM

ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

14. 10. 2024 The Association of Television Organisations, which is commissioning the TV viewing measurement project, intends to extend it to include out-of-home locations. It will evaluate bids from research agencies during the autumn. The Association of Television Organisations (ATO) has already received bids for the out-of-home TV viewing measurement project and will begin to consider them shortly.… Continue reading ATO IT WILL EVALUATE BIDS TO MEASURE TV VIEWERSHIP OUTSIDE THE HOME

PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

14. 10. 2024 In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study. Total revenues from Internet advertising will continue to grow at a relatively fast pace in the Czech Republic this year and in the years ahead. Television and radio… Continue reading PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER

BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE

11. 10. 2024 Even the things we can’t quantify can be important for building brands, according to keynote speaker John Hegarty at this year’s Brand Management Conference. “Married to Creativity” was the subtitle of this year’s 10th annual Brand Management conference, which aims to bring different perspectives on the importance of brand building to business growth. It took… Continue reading BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE

CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION

11. 10. 2024 The new theme song for the US presidential election was created by the composer of the House of Cards soundtrack. CNN Prima News has unveiled a new theme song for a special broadcast dedicated to the American election. The song was created at this year’s Composers Summit Prague in the workshop of American composer Jeff… Continue reading CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION

FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS

11. 10. 2024 Czech Television, which has lost the broadcasting rights to some sports competitions due to commercial pressure, is interested in retaining the broadcasting rights for sporting events involving the Czech national team in the future. Sports media was the topic of discussion at this year’s Sport Alive conference. Czech Television wants to keep the broadcasting rights… Continue reading FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS

EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

10. 10. 2024 The Radio Spectrum Policy Group (RSPG) has launched a consultation on the future use of the 470-694 MHz (UHF) frequency band, which is crucial for television broadcasting as well as cultural and media services. The UHF band is important for the dissemination of digital television as well as wireless devices for productions such as microphones.… Continue reading EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV