CZECHS AGED 45-64 – THE RICHEST TARGET GROUP YOU MIGHT BE OVERLOOKING

4. 11. 2024 Middle age (and retirement) still seems to be mainly associated in marketers’ minds with outdated notions of a “walking-stick-and-scarf” lifestyle. But people in 45-64 age group also have aspirations and dreams, and truth be told, they finally have the financial means to pursue them.

CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS

4. 11. 2024 Two Czech campaigns from agencies McCann and Mustard have reached the final of the European Effie competition. The European Association of Communication Agencies (EACA) has published the horlist of the Effie Europe competition, with a total of 82 entries. Two of them are also from the Czech Republic. In the category Best of Europe: Positive… Continue reading MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS

MSL AND LEO BURNETT ARE IN THE FINAL EUROPEAN EXCELLENCE AWARDS

1. 11. 2024 A total of five shortlists at the European Excellence Awards have been awarded to campaigns by agencies MSL and Leo Burnett. The European Excellence Awards finalists from the Czech Republic are MSL and Leo Burnett, both from Publicis Groupe. In total, they have won five shortlists for their campaigns “Civilians Thank You”, “A Better City… Continue reading MSL AND LEO BURNETT ARE IN THE FINAL EUROPEAN EXCELLENCE AWARDS

FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT

31. 10. 2024 Just like many other famous films, Forrest Gump, overflowing with now-iconic scenes and quotes, caught the attention of brands. This iconic film, celebrating its 30th anniversary, combines a personal story with significant historical events, evoking powerful emotions, which is immensely valuable for marketing. Let’s take a look at which brands have successfully drawn inspiration from… Continue reading FORREST GUMP AND MARKETING: TELEVISION ADVERTISING IS LIKE A BOX OF CHOCOLATES. YOU NEVER KNOW WHAT YOU’RE GONNA GET. BUT THE EXPERIENCE WILL BE GREAT

ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL

31. 10. 2024 ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website. On the occasion of the US presidential election, Česká televize will present a 15-hour monothematic… Continue reading ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL

AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY

30. 10. 2024 The Ad Intel News series of short reports from Nielsen Research’s advertising monitoring complements last month’s ranking of the Top 5 brands in the School & Office Supplies segment. The Nielsen agency focused on the Back to School period, i.e. the months of August-September, comparing the past two years, i.e. 2023 vs. 2024. The values… Continue reading AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY

THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX

30. 10. 2024 As many as 13% of brands on the domestic market are perceived by Czechs as close to them, the closest being Lidl, YouTube or Dr.Max, according to a survey by Ipsos. What matters for the success of brands is whether they are able to both raise and meet the expectations of their customers, whether they… Continue reading THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX

NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ

30. 10. 2024 Nova Television is once again expanding its line-up of Sunday morning interest shows. Starting November 3, it will present for the first time the cooking show Lednicko, vypravej. Starting Sunday, 3 November, Nova Television will broadcast a new programme, the entertaining cooking show Lednicko, vypravej!. It will air in the Sunday programme block at 11.05am.… Continue reading NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ

MAKING A MARKETER 2: MARKETING HAS A MARKETING PROBLEM

29. 10. 2024 The Marketing Festival team has released Making a Marketer 2, a documentary featuring luminaries from the current marketing scene. The team preparing the Marketing Festiva conference filmed a sequel to the marketing documentary and released it last week under the title Making a Marketer 2: A Marketing Festival Documentary. Following Tuesday’s cinema premiere, the documentary… Continue reading MAKING A MARKETER 2: MARKETING HAS A MARKETING PROBLEM

WARC WARNS: BY FOCUSING ON SHORT-TERM ROI YOU ARE MISSING OUT ON HALF OF MEDIA REVENUES

29. 10. 2024 Research from WARC and Google highlights the importance of investing in solutions such as MMM or attribution, as well as AI, for sustainable growth across the marketing funnel.</strong WARC has long held the view that effective marketing strategies combine immediate results with long-term goals. However, a fragmented media landscape and a focus on short-term measurement… Continue reading WARC WARNS: BY FOCUSING ON SHORT-TERM ROI YOU ARE MISSING OUT ON HALF OF MEDIA REVENUES

AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

29. 10. 2024 The main changes to the Audiovisual Act are the extension of support to TV and VOD productions, support for the gaming industry and a new mechanism for film incentives. The House of Representatives discussed the draft amendment to the Audiovisual Act in its third reading on Friday 25 October. It is expected to come into… Continue reading AMENDMENT TO THE AUDIOVISUAL ACT PASSES THIRD READING IN THE CHAMBER OF DEPUTIES

FROM KENNEDY TO THE CZECH VELVET REVOLUTION: TELEVISION WAS, IS AND WILL BE THE VIEWER’S GUIDE THROUGH MODERN HISTORY

28. 10. 2024 Television has shaped modern history. Today, in combination with social media, television influences the world more than ever. What has been its historical role so far?

EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV

27. 10. 2024 Over 80% of households with a connected TV prefer CTV to traditional linear TV. Although the market share of CTV in Europe does not yet reach the level of the United States, Europe is becoming the fastest growing market for the format today. Various studies show that more than 80% of households with a connected… Continue reading EUROPE IS BECOMING THE FASTEST GROWING MARKET FOR CTV

FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN

25. 10. 2024 The nineteenth annual FLE Media Awards, recognising innovative use of media and a creative approach to media investment planning, gave away prizes. The Grand Prix, for the absolute top-rated winning campaign, was awarded to FLE Media Awards agency Kreativ Gang CZ in this year’s competition. For Lego Trading, it created the Epic Lego Win campaign,… Continue reading FLE MEDIA AWARDS: GRAND PRIZE FOR THE EPIC LEGO WIN CAMPAIGN

CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027

24. 10. 2024 The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market. Ceske Radiokomunikace (CRA) expects that commercial operation of 5G Broadcasting could begin in the Czech Republic in 2027. Marcel Procházka, director of CRA’s… Continue reading CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027

WHY TV ADVERTISING STILL RULES BRAND-BUILDING

24. 10. 2024 Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, what else do these brands have in common? They’re all huge TV advertisers. Coca-Cola’s biggest marketing campaigns have always featured TV commercials, from “I’d Like to Buy the World a Coke” in the 70s to the more recent “Share a Coke.” Apple… Continue reading WHY TV ADVERTISING STILL RULES BRAND-BUILDING

PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES

24. 10. 2024 Media group Prima and TV group Pohoda want to continue to ensure the distribution of their programmes via DVB-T2 terrestrial broadcasting. Prima has teamed up for full terrestrial broadcasting with Czech Radiocommunications (CRA), with whom it distributes its complete portfolio of programmes. Unlike rival Nova, it has not yet distributed any of its channels as… Continue reading PRIMA ZOOM AND REBEL REQUEST EXTENSION OF DTT LICENSES