CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

30. 10. 2025 CNN Prima News is launching an AI News video podcast, featuring virtual presenter Nora for the first time. CNN Prima News is launching a new video podcast , AI News, in collaboration with the Czech Association of Artificial Intelligence and Ydeal. It will also feature virtual presenter Nora for the first time ever on a… Continue reading CNN PRIMA NEWS BRINGS ON ITS FIRST VIRTUAL PRESENTER NORA

“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

29. 10. 2025 Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading “GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY

REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

29. 10. 2025 Domestic television audience measurement complies with international standards, as confirmed by an audit conducted by CESP. In an interview, CESP Associate Director Olivier Daufresne talks about the benefits of the audit and the specifics of Czech measurement. The international auditing organisation CESP audited the domestic television audience and video content measurement carried out by Nielsen… Continue reading REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time. The strategic change of the programming offer towards reality show formats is one of the steps taken by Óčko to improve its economic results. In addition, it is taking cost-saving… Continue reading STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

IS YOUR ULTRA HD WORTH IT? CAMBRIDGE-META STUDY SETS HUMAN ‘RESOLUTION LIMIT’

27. 10. 2025 Researchers from the University of Cambridge and Meta Reality Labs say the human eye tops out at a measurable “resolution limit”, meaning ever-denser pixels in TV displays bring no noticeable benefit once that limit is reached. In tests reported in Nature Communications, the team measured what viewers can actually resolve on modern displays using pixels-per-degree… Continue reading IS YOUR ULTRA HD WORTH IT? CAMBRIDGE-META STUDY SETS HUMAN ‘RESOLUTION LIMIT’

STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

26. 10. 2025 The pressure to make streaming platform services more expensive is likely to continue, estimates Erika Luzsicza. Do streaming services still have room to grow? Let’s take a look at what’s driving the growing potential of streaming services so far. The numbers from the United States offer a prime example. The market there shows a penetration… Continue reading STREAMING BUSINESS GROWTH IS DRIVEN BY PRICE INCREASES

KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END

26. 10. 2025 With October’s Haunted Holiday, or Halloween, comes the opportunity for themed campaigns. Well-known and lesser-known brands alike are dressing up in spooky graphics, inviting monsters into restaurants, bringing old faces to life or playing with ghosts. Like Christmas, for example, Halloween has its place in the world of marketing. Of course, this is especially true… Continue reading KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END

VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM

24. 10. 2025 The International Golden Drum Festival has announced the winners of its competition. Gold went to VML, silver to McCann and bronze to Zaraguza. The Golden Drum Creative Festival has announced the winners of its competition. Czech agencies also scored points. In addition to the Young Drummers category, which was won by the talents Joanna Santarius… Continue reading VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM

FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

24. 10. 2025 “The success of the brand lies in the combination of ‘me codes’ and ‘need codes’,” says Jiří Boudal, CEO of Behavia. The brands that win are the ones that immediately spring to mind at the right moment for customers. As marketing theory by Byron Sharp, Jenni Romaniuk or Behavio‘s research shows, it’s not enough to… Continue reading FOR BRANDS, BOLD COLOURS AND LOGOS ALONE ARE NOT ENOUGH FOR MENTAL AVAILABILITY

THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

23. 10. 2025 As AI makes it easier to fake, fabricate and flood our feeds, audiences won’t just ask “Is this video good?” — they’ll ask “Is this video even real?” Why TV values still matter in the streaming age Hello everyone — my name is Omar Oakes, a journalist and commentator who is obsessed with the business… Continue reading THE REAL BATTLE FOR TV’S FUTURE ISN’T CONTENT. IT’S TRUST

SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

23. 10. 2025 Samsung Electronics has been ranked fifth in Interbrand’s traditional global brand rankings for the sixth year in a row. The Best Global Brands ranking is published annually by Interbrand. Samsung’s brand value for this year is $90.5 billion, and it is the only Asian company in the top five as of 2020. According to Interbrand,… Continue reading SAMSUNG IS RANKED FIFTH AMONG GLOBAL BRANDS. MOST RECOGNITION FOR ITS POSITION IN AI

FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

23. 10. 2025 The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO. The Czech brand of premium kitchenware Fabini has also headed to television for the first time. The main face of the spot, which was created over several weeks, is chef Zdeněk Pohlreich. Jan Fabini, the founder of the brand, plays a supporting… Continue reading FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

22. 10. 2025 As many as 45% of AI assistants’ responses contained serious errors in their output when dealing with intelligence information. This is according to a study by the EBU and BBC. New research coordinated by the European Broadcasting Union (EBU) and led by the BBC has revealed that AI assistants such as ChatGPT, Copilot, Gemini or… Continue reading STUDY: AI ASSISTANTS DISTORT NEWS IN ALMOST HALF OF CASES

ONEPLAY HAS RANKED SIX REGIONAL TELEVISIONS

21. 10. 2025 Oneplay has newly expanded its offering to include six regional TV channels that were not previously represented in its portfolio. Programming positions 230 to 235 are occupied by Praha TV, Polar, TV Brno 1, Zak TV, TV Morava and RTM . The predecessor of the service, O2 TV, has not included regional stations for a… Continue reading ONEPLAY HAS RANKED SIX REGIONAL TELEVISIONS

ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

20. 10. 2025 Jan Čadek, CCO of Media Club, explains the double-digit increase in television advertising prices for 2026 and describes developments in the advertising market and Media Club’s plans. The Prima Group and its sales agency Media Club will increase TV advertising prices by 17.5 to 19.5% from January 2026. The reasons for this are a shortage… Continue reading ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

20. 10. 2025 For 2026, the Media Club will increase the prices of advertising in all media it sells on the advertising market. Last week, Media Club Representation unveiled the features of its business policy for 2026. The average increase in advertising prices in each of the mediums traded by Media Club compared to 2025 is as follows:… Continue reading MEDIA CLUB WILL INCREASE THE PRICE OF TV ADVERTISING BY UP TO 19.5%, ONLINE BY 10% AND RADIO BY 3%

TECH GIANTS ARE GETTING INTO THE STREAMING WARS

18. 10. 2025 While success in streaming has been measured by subscriber numbers, this criterion may change completely in the future, notes Erik Luzsicz. Who owns the audience in the streaming wars? Do content creators own them, or do content aggregators own them? While so far we have measured success in the streaming field by subscriber numbers, this… Continue reading TECH GIANTS ARE GETTING INTO THE STREAMING WARS

HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA

18. 10. 2025 Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is… Continue reading HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA