PETER FIELD ON WHY IT’S IMPORTANT TO KEEP ADVERTISING DURING A DOWNTURN

23. 4. 2020 There have been many warnings, often from anxious advertising agencies, about the danger of brands “going dark” during the COVID crisis, but British researcher Peter Field provided evidence-based analysis of why it’s imperative they heed that advice during a thinktv Canada webinar this week. Field, the so-called “Godfather of effectiveness,” provided an update to his… Continue reading PETER FIELD ON WHY IT’S IMPORTANT TO KEEP ADVERTISING DURING A DOWNTURN

EGTABITE 297: TOTAL TV BRINGS THE BEST ROI-A STUDY BY SCREENFORCE FINLAND

10. 4. 2020 This week’s egtabite features an in-depth ROI study of the Finnish market – conducted by Screenforce Finland, the national TV trade body and Sellforte, an independent tech company specialised in granular marketing ROI measurements – which proves that Total TV (in this case meaning linear and online, with no programmatic) brings the highest incremental sales… Continue reading EGTABITE 297: TOTAL TV BRINGS THE BEST ROI-A STUDY BY SCREENFORCE FINLAND

EGTABITE 295: RMB’S CROSS-MEDIA MXTEND STUDY

27. 3. 2020 Media make up a large part of our daily lives, accompanying us everywhere, from the moment we get up until we go to bed, without us even realising it. Like travel, media open the way to discovery, enrich our knowledge and help us relax. While we can live without travelling, it is much harder without… Continue reading EGTABITE 295: RMB’S CROSS-MEDIA MXTEND STUDY

EGTABITE 293: HOW EUROSPORT IS USING BIOMETRIC RESEARCH TO DEEPEN AUDIENCE MEASUREMENT

13. 3. 2020 Keeping viewers engaged throughout a live sporting event on television – which may last up to several hours – often remains a challenge for TV companies. This week’s egtabite features the use of biometric measurement by Eurosport to tackle this challenge – an innovative approach aimed at understanding which moments during these events drive higher… Continue reading EGTABITE 293: HOW EUROSPORT IS USING BIOMETRIC RESEARCH TO DEEPEN AUDIENCE MEASUREMENT

EGTABITE 291: ARE UNEXPECTED ADS EFFECTIVE? – CHANNEL 4’S PL4Y-BACK AD RESPONSE STUDY

28. 2. 2020 While creative solutions are often the ideal way for TV companies to attract new advertisers, it sometimes remains challenging to prove to clients and brands that their investments in a channel’s creative formats are paying off. This week’s egtabite features the PL4Y-Back Ad Response study conducted by Channel 4, which proves that the creative use… Continue reading EGTABITE 291: ARE UNEXPECTED ADS EFFECTIVE? – CHANNEL 4’S PL4Y-BACK AD RESPONSE STUDY

EGTABITE 289: VIACOMCBS GLOBAL CONSUMER INSIGHTS: WHAT DOES TV MEAN TO PEOPLE WORLDWIDE?

14. 2. 2020 The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour. This week’s egtabite puts… Continue reading EGTABITE 289: VIACOMCBS GLOBAL CONSUMER INSIGHTS: WHAT DOES TV MEAN TO PEOPLE WORLDWIDE?

TOP 11 VALENTINE’S DAY ADS

10. 2. 2020 It’s that time of year again. Can you feel it? Overpriced bouquets of roses being bought, people frantically trying to get a reservation at any restaurant they can and engagement ring sales are soaring through the roof. For those of us who are single, we are buying red wine and romantic comedies for the big… Continue reading TOP 11 VALENTINE’S DAY ADS

EGTABITE 287: GOLDBACH MEDIA & LIBRIO-PROVING THE SHORT-TERM ACTIVATION AND THE LONG-TERM IMPACT OF TV

31. 1. 2020 What is TV advertising really good for – offering short-term activation or long-term impact on brands? Any discussion of TV as an advertising medium is likely to involve buzzwords such as branding, image advertisements and long-term advertising impact. But what happens immediately after a TV spot airs? This week’s egtabite features Goldbach Media’s TV campaign… Continue reading EGTABITE 287: GOLDBACH MEDIA & LIBRIO-PROVING THE SHORT-TERM ACTIVATION AND THE LONG-TERM IMPACT OF TV

EGTABITE 285: WTFOCK: HOW SBS BELGIUM & TELENET REACH YOUNG AUDIENCES THROUGH AN ONLINE-FIRST SERIES

17. 1. 2020 An online-first series This week’s egtabite puts the spotlight on the Belgian sales house SBS Belgium and telco operator Telenet with its series wtFOCK, which in no time has become one of the most successful online-first series in Flanders. The series – which is very popular among 15-24 year olds – has remained for a… Continue reading EGTABITE 285: WTFOCK: HOW SBS BELGIUM & TELENET REACH YOUNG AUDIENCES THROUGH AN ONLINE-FIRST SERIES

EGTABITE281: EMOJI HUNT BY M6- INNOVATIVE USE OF CONTEXTUALISED AD BREAKS

6. 12. 2019 In an ever-changing advertising landscape, advertisers and sales houses alike need to keep abreast of the latest consumer trends, capturing the consumer’s attention in new innovative ways. This week’s egtabite puts the spotlight on such a creative case by the French sales house M6 Publicité, aimed at both entertaining viewers and engaging them by jumping… Continue reading EGTABITE281: EMOJI HUNT BY M6- INNOVATIVE USE OF CONTEXTUALISED AD BREAKS

PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS

27. 11. 2019 Prima Group won two awards at the HbbTV Awards. The jury awarded Prima in the Best Marketing and Promotion category for its Red Button campaign with Karel Voříšek and in the Best Use of HbbTV for Enhanced TV Services category for its video rental series offer. For the eighth time, the symposium organised by the… Continue reading PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS

EGTABITE 279: AI MEETS PREMIUM CONTENT – IP DEUTSCHLAND’S CONTEXTUAL VIDEO TAGGING

22. 11. 2019 Artificial Intelligence (AI) is advancing as we speak, changing the world we live in, making our lives more convenient. In a media landscape where advertisers are seeking maximum visibility for their products, TV advertising is pushing the envelope and constantly developing new forms of advertising. This week’s egtabite puts the spotlight on such an innovative… Continue reading EGTABITE 279: AI MEETS PREMIUM CONTENT – IP DEUTSCHLAND’S CONTEXTUAL VIDEO TAGGING

EGTABITE 277: MARY POPPINS RETURNS – RMB AND FLASH’S CREATIVE PROMOTIONAL CAMPAIGN FOR WALT DISNEY PICTURES

8. 11. 2019 Supercalifragilisticexpialidocious. Does this very long word sound familiar or is it just some gibberish you cannot really pronounce? Mary Poppins was an important part of a carefree childhood era to many, but to some, especially the millennial generation, it is just an archaic fictional character they do not know much about. This week’s egtabite features… Continue reading EGTABITE 277: MARY POPPINS RETURNS – RMB AND FLASH’S CREATIVE PROMOTIONAL CAMPAIGN FOR WALT DISNEY PICTURES

CZECH PRIMA PROMOTES HBBTV

7. 10. 2019 The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal. Furthermore, according to its product manager Iva Nesrstova, Prima’s HbbTV offer from mid-October include content that has not yet been shown on its TV channels. Nesrstova, who was speaking to… Continue reading CZECH PRIMA PROMOTES HBBTV

EGTABITE270: #SHARETHELOAD – DPG’S CROSS-MEDIA CAMPAIGN FOR P&G

13. 9. 2019 #Sharetheload – DPG’s cross-media campaign for P&G Our first egtabite after the summer months features a creative case from DPG Media (former Medialaan in Belgium), who managed to leverage the synergy of a newly created cross-media, client-centric structure (a special creative and branded content department) illustrating perfectly how TV can accelerate the success of a… Continue reading EGTABITE270: #SHARETHELOAD – DPG’S CROSS-MEDIA CAMPAIGN FOR P&G

THE SCIENCE OF BRANDING: HOW BRANDS MAKE US “THINK DIFFERENT”

12. 9. 2019 Brand exposure could have a profound effect on our behavior. In marketing, we talk a lot about brand. We all want to build brands that people connect with. Not just companies that sell things, but brands that move people to act—whether that be to vote, donate, buy, or support our cause in some way. And… Continue reading THE SCIENCE OF BRANDING: HOW BRANDS MAKE US “THINK DIFFERENT”

THE IMPORTANCE OF CREATIVITY IN ADVERTISING

17. 7. 2019 The roots of advertising run deep. We’ve come a long way since William Caxton printed what would be described as Britain’s first advert in 1477. How grand it would be if advertising was still so simple. Nowadays, we have a bit more to contend with on the marketplace than ol’ Caxton. While this makes for a more exciting day… Continue reading THE IMPORTANCE OF CREATIVITY IN ADVERTISING

WHY EMOTIONS IN ADVERTISING ARE THE KEY TO SUCCESS

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