I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS

3. 5. 2021 It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News. The recent days have brought the Vrbětice case to the public sphere. The case is likely to resonate across (not only… Continue reading I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS

PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR

2. 5. 2021 We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is… Continue reading PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR

EGTABITE 341: BUDWEISER AND SKY SPORTS ARE KINGS OF THE PREMIER LEAGUE

30. 4. 2021 This week’s egtabite is a real treat for football fans, as we put the spotlight on a unique partnership between Sky Media and Budweiser. Budweiser has long been associated with football in the UK due to its long-standing partnerships with the Football Association and the World Cup. In 2019, the beer brand launched a three-year… Continue reading EGTABITE 341: BUDWEISER AND SKY SPORTS ARE KINGS OF THE PREMIER LEAGUE

CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH

28. 4. 2021 A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach. In March, the CNN Prima NEWS multiplatform reached a record number of 7,730,000 people. Thanks to the youngest… Continue reading CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH

CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS

13. 4. 2021 The Voyo video portal should become the centre of a new strategy of CME. The owner of the TV Nova group invests in the development of digital media. Central European Media Enterprises (CME), the owner of TV Nova group, wants to develop its business model towards digital media and paid services in the following years. It… Continue reading CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS

CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED

13. 4. 2021 The Nova group plans to make significant investments in the production of new content for its Voyo platform. There should be from 15 to 20 new formats produced every year. Voyo should become a dominant player on the local market that wants to compete using its exclusive original and acquired content. Its ambition is that… Continue reading CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED

THE PIVOT TO PURPOSE: ALIGNING GOOD AND GROWTH

5. 4. 2021 It’s tempting to see 2020 as a year where the world was stuck on pause. Yet in many ways it has been a story of radical transformation. Faced with unprecedented problems, businesses evolve as never before, and open up to new possibilities. A time of unprecedented change forced businesses to reimagine the status quo as… Continue reading THE PIVOT TO PURPOSE: ALIGNING GOOD AND GROWTH

THE MOST EGG-CELLENT EASTER CAMPAIGNS

29. 3. 2021 It’s almost the hoppiest time of year (excuse the bad pun), and while we will be spending our long weekend enjoying lots of chocolate, Easter is also a significant retail event and an invaluable opportunity to give your marketing strategy an extra boost. This year, Australians are forecasted to spend $8.6 billion on holidays, chocolates,… Continue reading THE MOST EGG-CELLENT EASTER CAMPAIGNS

TV IS AT THE HEART OF CREATIVE EFFECTIVENESS

10. 3. 2021 In advertising, we have always known anecdotally that strong creativity leads to success, but there was little proof of the relationship until 2010, when the IPA, in association with Thinkbox, published ‘The link between creativity & effectiveness’ (updated in 2011). This was an analysis by the distinguished marketing consultant Peter Field of 435 campaigns over… Continue reading TV IS AT THE HEART OF CREATIVE EFFECTIVENESS

EGTABITE 333: SBS BELGIUM, VLERICK BUSINESS SCHOOL AND TELENET ON HOW ADDRESSABLE ADS ARE SHAPING THE FUTURE OF TV MARKETING

5. 3. 2021 Is personalised TV advertising the key in the fight against the GAFAs? With this question in mind, this week’s egtabite dives into the world of addressable TV advertising and a recent research project by SBS Belgium, Vlerick Business School and Telenet. As new technological solutions are shaping the future of TV marketing, researchers examine how… Continue reading EGTABITE 333: SBS BELGIUM, VLERICK BUSINESS SCHOOL AND TELENET ON HOW ADDRESSABLE ADS ARE SHAPING THE FUTURE OF TV MARKETING

EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS

19. 2. 2021 In this week’s egtabite, we examine the future of connected TV (CTV) advertising in Europe, on the occasion of PubMatic’s recently published study on the topic. The research paper, commissioned by Video Week Research, assesses CTV advertising developments in the region and dives specifically into six European markets: The ‘Big 5’ of France, Italy, Germany,… Continue reading EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS

EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS

19. 2. 2021 In this week’s egtabite, we examine the future of connected TV (CTV) advertising in Europe, on the occasion of PubMatic’s recently published study on the topic. The research paper, commissioned by Video Week Research, assesses CTV advertising developments in the region and dives specifically into six European markets: The ‘Big 5’ of France, Italy, Germany,… Continue reading EGTABITE 331: THE FUTURE OF CONNECTED TV ADVERTISING IN EUROPE IS NEAR, PUBMATIC’S STUDY REVEALS

SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING

15. 2. 2021 In the third and last issue of the series on TV market development, we will focus on how companies including e-commerce businesses use TV advertising for long-term brand building. In the following years, TV will face a number of issues – its VOD services and the introduction of addressable advertising.  Over the last decade, the media… Continue reading SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING

EGTABITE 329: LAUNCHING TV 2 CONNECT – A SELF-SERVICE PLATFORM FOR ADDRESSABLE TV

5. 2. 2021 This week’s egtabite puts the spotlight on TV 2 Denmark and the recent launch of TV 2 Connect – a unique self-service platform for the purchase of addressable TV. The Danish sales house currently delivers targeted advertising both via linear dynamic ad replacement and VOD pre-rolls (1-3 minutes). With 70% of revenue coming in via… Continue reading EGTABITE 329: LAUNCHING TV 2 CONNECT – A SELF-SERVICE PLATFORM FOR ADDRESSABLE TV

IF YOU CAN RELAX WELL IN YOUR OFFICE, YOU CAN WORK BETTER. HAVE A LOOK

27. 1. 2021 In some professions you can work from home. This is the case of most people involved in TV or radio broadcasting. And it applies to the Prima group, which has a great advantage – its new offices in the Vinice renovated office building. The building in Strašnice underwent a number of adjustments tailored to the… Continue reading IF YOU CAN RELAX WELL IN YOUR OFFICE, YOU CAN WORK BETTER. HAVE A LOOK

EGTABITE 327: PRIMA GROUP’S GRAND ESPORTS STUDIO

22. 1. 2021 In this week’s egtabite, we step into the accelerating world of esports and take an insider look at how media companies can embrace the segment. In the Czech Republic, the Prima Group built one of the largest and most modern esport studios in Central Europe to host the annual Vodafone Czech Championship in Computer Games… Continue reading EGTABITE 327: PRIMA GROUP’S GRAND ESPORTS STUDIO

WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021

17. 1. 2021 How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion… Continue reading WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021

WHY MOST ADS PROVE FRUITLESS AND ONLY SOME OF THEM STICK IN THE MEMORY

11. 1. 2021 As potential consumers, we are exposed to several thousand advertising messages every day. Some of them try to appeal to our reason, others to our emotions. In any case, the aim of advertising is to sell and build brand awareness. Psychologist Jan Urban explains which type of advertising is more effective and why. The answer… Continue reading WHY MOST ADS PROVE FRUITLESS AND ONLY SOME OF THEM STICK IN THE MEMORY