TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

29. 1. 2024 Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly. Amid all the positivity around marketing “confidence” appearing to improve heading into this year, TV is set to have another very tough year. Media-buying agency bosses I’ve spoken to in… Continue reading TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

POHLREICH RETURNS – NEW GRILL SHOW LAUNCHED IN SPRING ON TV PRIMA

29. 1. 2024 Prima Television will launch a new gastronomic reality show “Czech Republic on the Grill” during the spring season. Zdeněk Pohlreich and Martin Svatek will act as judges. Prima Television will launch a new gastronomic reality show, Česko na grillu, during the spring season. The show will pit couples against each other to determine the winner… Continue reading POHLREICH RETURNS – NEW GRILL SHOW LAUNCHED IN SPRING ON TV PRIMA

ALEX RUZEK: PRIMA WILL NOT GIVE UP ON LONG-RUNNING SERIES

29. 1. 2024 The programme pillars of the Prima group’s TV channels are well set, and we are not going to change them, says new Programming Director, Alex Ruzek, about the direction of Prima’s programme. Since last September, Alex Ruzek has taken over the management of the Prima TV group’s programming. She was in charge of the programming… Continue reading ALEX RUZEK: PRIMA WILL NOT GIVE UP ON LONG-RUNNING SERIES

NOVA GETS NEW LOGO AND VISUAL IDENTITY, SAYS DANIEL GRUNT

29. 1. 2024 In an interview for the Kuba s Novou podcast, Daniel Grunt, CEO of the Nova Group, talks about his experience, challenges as CEO and visions for the future. He also gave an overview of what news viewers can expect for the 30th anniversary of Nova TV. The most notable change will be the new logos… Continue reading NOVA GETS NEW LOGO AND VISUAL IDENTITY, SAYS DANIEL GRUNT

PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

25. 1. 2024 Czech broadcaster Prima has expanded its HbbTV offer with a new Prima Lifestyle application. Under the red button, viewers can now watch a selection of videos from Prima’s lifestyle websites. “We’re expanding the portfolio of services that we have been providing viewers through HbbTV,” says Katerina Srbová, HbbTV manager, Prima group. The app uses the… Continue reading PRIMA LAUNCHES NEW PRIMA LIFESTYLE HBBTV APPLICATION

PODCASTS ARE KEY TOOL FOR TV DISCOVERY, RESEARCH SHOWS

24. 1. 2024 One in three listen to TV podcasts to maintain interest between seasons. Podcasts help viewers discover new TV shows, according to a recent study, with around half reporting that they have found new content to watch via hearing about it on podcasts. The report, conducted by Hub Entertainment Research based on a survey of 2,500… Continue reading PODCASTS ARE KEY TOOL FOR TV DISCOVERY, RESEARCH SHOWS

WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

22. 1. 2024 Peter Field: why tv is still at the heart of effectiveness Peter Field is well known for his effectiveness research and insightful presentations, but his keynote at the 2023 Future of TV Advertising (FTVA) Global conference was among his most impassioned. Using the latest data gleaned from the IPA’s global Effectiveness Award submissions, Field laid… Continue reading WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

WARC: AI BRINGS EFFICIENCY BUT ALSO FEAR TO MEDIA PLANNING

22. 1. 2024 What trends can we expect to see in media planning, advertising investment and the entire media ecosystem this year? WARC mentions four key areas in its fresh report The Future of Media 2024. Predictions for this year are optimistic. Global ad spend is expected to grow at double the rate of last year and exceed… Continue reading WARC: AI BRINGS EFFICIENCY BUT ALSO FEAR TO MEDIA PLANNING

SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS

20. 1. 2024 Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions. LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop directly from their TVs. Its latest streaming survey, “The Shoppable TV Report: 2024 and Beyond,” found that 53%… Continue reading SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS

HAVE YOU BEEN PAYING ATTENTION? PARAMOUNT ANZ & THE MARKETING SCIENTIST GROUP ON THE ROLE OF ATTENTION IN TV SPONSORSHIPS

19. 1. 2024 If you have been paying attention, you will remember the research study on the effectiveness of TV program sponsorships conducted by the Marketing Scientist Group in collaboration with Paramount ANZ (Australia & New Zealand). The study explores the impact of attention on brand assets within TV sponsorships. The study encompassed a comprehensive experiment involving 2200… Continue reading HAVE YOU BEEN PAYING ATTENTION? PARAMOUNT ANZ & THE MARKETING SCIENTIST GROUP ON THE ROLE OF ATTENTION IN TV SPONSORSHIPS

SECOND-SCREENING BOOSTS TV AD RESPONSE RATES

17. 1. 2024 Second-screening is “consistently beneficial” to TV ad response rates, new research has found. In the study, ViewersLogic showed a panel of participants divided into “consistent second-screeners”, “non-second-screeners” and “occasional second-screeners” TV ads from seven brands to gauge the impact of second-screening on response rates and how this correlated with gaze and attention. Results revealed second-screening… Continue reading SECOND-SCREENING BOOSTS TV AD RESPONSE RATES

THINKBOX JANUARY’S CHART OF THE MONTH: TV IS A TRUSTED MEDIUM

15. 1. 2024 Recent years have seen a strengthening relationship between advertising trust and advertising driven profit. Comparing IPA survey data from 2014-2022 with data from 2000-2012, trust jumped from the seventh-highest brand metric linked to profit to the second-highest, just below quality. Trust is often correlated with quality and has become increasingly important. Consumers are continuously forming assessments… Continue reading THINKBOX JANUARY’S CHART OF THE MONTH: TV IS A TRUSTED MEDIUM

THE FIRST YEAR OF THE MAM SPOT DUEL HAS A WINNER. WHO LIFTED THE TROPHY?

8. 1. 2024 From the 16 commercials, MAM readers and viewers chose the best one for the past year 2023. The campaign that collected a large number of votes from the eighth final to the decisive final duel was the one to take the title, and you definitely couldn’t miss it on TV. The absolute winner was the… Continue reading THE FIRST YEAR OF THE MAM SPOT DUEL HAS A WINNER. WHO LIFTED THE TROPHY?

SURVEY USA: MAJORITY OF VIEWERS WOULD SWITCH TO AD-SUPPORTED STREAMING TO SAVE $5 A MONTH

5. 1. 2024 More consumers who were previously intolerant toward ads are coming around to ad-supported services to save money. According to the “TV reklama: Fact vs. Fiction” study , this percentage is “significantly higher”. This softening of ad aversion is a trend that will continue to grow, as the Hub reports that over the past year, more… Continue reading SURVEY USA: MAJORITY OF VIEWERS WOULD SWITCH TO AD-SUPPORTED STREAMING TO SAVE $5 A MONTH

WILL 2024 BE A REVOLUTIONARY YEAR FOR MEDIA: THE DOMINANCE OF CTV, AN EARTHQUAKE IN THE MIX OF ADVERTISERS, THE THREAT OF STREAMING SERVICES AND THE DAWN OF AI’S ADVERTISING POTENTIAL

5. 1. 2024 The world has welcomed the year 2024 with great expectations. Without exaggeration, this year seems to have potential to be truly revolutionary in the TV broadcasting environment.

MEDIAR CHOICE: TOP 10 CZECH ADVERTISING CAMPAIGNS OF 2023

1. 1. 2024 Server Mediar.cz presents an annual selection of the best ads from the Czech environment. For the ninth year in a row, experienced Czech creatives evaluated domestic campaigns week after week in the Advertising Cathedral. Here are the top ten ads they liked the most in the past year. Would you vote the same way as… Continue reading MEDIAR CHOICE: TOP 10 CZECH ADVERTISING CAMPAIGNS OF 2023

RITSON’S TOP 10 MARKETING MOMENTS OF 2023

29. 12. 2023 From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year. It’s been a bit of a year. The headlines were varied and the takes have been hot. To help you make sense of it all,… Continue reading RITSON’S TOP 10 MARKETING MOMENTS OF 2023

GREEN TV ADS NO MORE ENGAGING THAN AVERAGE

27. 12. 2023 Television adverts with an environmental message are no more emotionally engaging than the average commercial, according to an analysis by System1. System1 analysed 1,000 randomly selected adverts from the last three years to assess whether they contained environmental messages and how these were being communicated. The analysis found that across System1’s ad testing metrics, ads… Continue reading GREEN TV ADS NO MORE ENGAGING THAN AVERAGE