TV TUNES IN TO SUSTAINABLE ADVERTISING

26. 3. 2024 This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising… Continue reading TV TUNES IN TO SUSTAINABLE ADVERTISING

CNN PRIMA NEWS: NEW GRAPHIC DESIGN REFLECTS CHANGES IN NEWS COVERAGE

25. 3. 2024 The graphic concept of news coverage and the continuous broadcasting of CNN Prima News is one of the essential factors that motivate viewers to watch the station, say Tomáš Vojáček and Petr Závorka. CNN Prima News has introduced a new graphic design for its news and continuous broadcasts after mid-February. The changes include a new… Continue reading CNN PRIMA NEWS: NEW GRAPHIC DESIGN REFLECTS CHANGES IN NEWS COVERAGE

POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!

25. 3. 2024 New episodes of Ano, šéfe! will return to Prima TV screens. The main face will be Zdeněk Pohlreich again. After six years, Prima Television will return to the airwaves with new episodes of Ano, šéfe! (Yes, Chef!). In a spot featuring Zdenek Pohlreich, it has invited restaurant operators to sign up for the show. The… Continue reading POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!

YOUNG LIONS KNOWS THE WINNER.

25. 3. 2024 The judges and organisers of the competition for young creatives in the communications industry have announced the winners of this year’s national round of the Young Lions competition. The Czech round of the Young Lions competition for young creatives in the communications sector has announced the winners. For the first time this year, the winners… Continue reading YOUNG LIONS KNOWS THE WINNER.

WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS

24. 3. 2024 The top campaign of last year is the Shah Rukh Khan-My-Ad project, according to successes in effectiveness competitions tracked by WARC. Who else succeeded? WARC has unveiled this year’s ranking of the 100 campaigns that won the most awards at effectiveness competitions around the world. Be it competitions like Effie, the effectiveness categories at Cannes… Continue reading WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS

BRIDGING BRAND, CONTENT, AND AUDIENCE VALUES – RAI PUBBLICITÀ’S INNOVATIVE VALUE PLANNING TOOL

22. 3. 2024 Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a significant step forward in understanding how audience values intersect with Rai’s editorial content. Developed in collaboration with… Continue reading BRIDGING BRAND, CONTENT, AND AUDIENCE VALUES – RAI PUBBLICITÀ’S INNOVATIVE VALUE PLANNING TOOL

CNN PRIMA NEWS BROADCASTS SLOVAK ELECTION NIGHT

22. 3. 2024 CNN Prima News will offer a special broadcast on the Slovak elections, starting on Saturday 23 March at 20:00. After the American Election Super Tuesday, CNN Prima News will broadcast the Slovak election night. The special broadcast, which will start on 23 March and continue throughout the night, will be conducted by a five-member panel… Continue reading CNN PRIMA NEWS BROADCASTS SLOVAK ELECTION NIGHT

HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

21. 3. 2024 The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024

THE EFFECTIVENESS OF BROADCAST SPONSORSHIP: CHANNEL 4 SALES’ SPONSORSHIP ROCKS

21. 3. 2024 In a landscape where brand safety and transparency are paramount concerns within the media industry, Channel 4 Sales has recently unveiled the results of its exclusive Sponsorship Rocks study. This comprehensive analysis provides compelling insights for brands navigating the complex world of advertising. Over almost 240 sponsorships and 666 waves of research involving more than… Continue reading THE EFFECTIVENESS OF BROADCAST SPONSORSHIP: CHANNEL 4 SALES’ SPONSORSHIP ROCKS

FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY

21. 3. 2024 FAST channels are a phenomenon that has so far avoided the Czech Republic. The viewer only needs to press a button on the remote control to enter their world. Today’s televisions have allowed for many years the convenience of being connected to the Internet. The viewer does not need to install any additional equipment such… Continue reading FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY

CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS

21. 3. 2024 Multiplatform CNN Prima News is fighting so-called deepfake videos. The presenter Pavlina Wolfová warns the public in a new spot. Like other faces of CNN Prima News, she has become an unwitting tool of scammers using artificial intelligence to deceive people. Using stolen and doctored footage, scammers try to convince internet users that celebrities are… Continue reading CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS

ÓČKO WILL PRESENT THE CZECH VERSION OF THE “NAKED” REALITY NAKED ATTRACTION

20. 3. 2024 Óčko TV has obtained a licence to broadcast a domestic version of the “naked” dating reality show Naked Attraction, and is opening casting. Óčko Television has obtained a licence to produce the Czech-Slovak version of the dating reality show Naked Attraction. It is therefore opening casting and will put the Czech version of the reality… Continue reading ÓČKO WILL PRESENT THE CZECH VERSION OF THE “NAKED” REALITY NAKED ATTRACTION

PETER FIELD: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

20. 3. 2024 Peter Field is well known for his effectiveness research and insightful presentations, but his keynote at the 2023 Future of TV Advertising (FTVA) Global conference was among his most impassioned. Using the latest data gleaned from the IPA’s global Effectiveness Award submissions, Field laid out a convincing argument supporting the superior effectiveness of TV advertising.… Continue reading PETER FIELD: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS

AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ

19. 3. 2024 Lucie Oravčíková took over the management of Nova’s digital activities , including the voyo streaming service last year, from today’s Nova CEO Daniel Grunt. At the same time, she became head of digital at a sister TV group Markíza in Slovakia. Lucie Oravčíková has been in charge of Voyo and other digital activities of Nova… Continue reading AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ

FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

19. 3. 2024 You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We’ve tested ten… Continue reading FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES

PRIMA HAS OPENED CASTING FOR THE NEW SERIES OF CZECHOSLOVAKIA’S GOT TALENT

19. 3. 2024 Casting will take place in several Czech cities on the first weekend in April. Prima Television in cooperation with Slovak TV Joj is preparing the next, 12th edition of the world talent show Česko Slovensko má talent. These days the casting has opened. It will take place in thirteen Czech cities on the weekend of… Continue reading PRIMA HAS OPENED CASTING FOR THE NEW SERIES OF CZECHOSLOVAKIA’S GOT TALENT

RESEARCH: SVODS STRUGGLE TO FIND IDENTITY WITH CONSUMERS

18. 3. 2024 As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly… Continue reading RESEARCH: SVODS STRUGGLE TO FIND IDENTITY WITH CONSUMERS

E-SHOPS APPRECIATE THE EFFECTIVENESS OF TV AND RADIO CAMPAIGNS

18. 3. 2024 Campaigns in traditional media bring e-shops an increase in brand awareness, as well as a contribution to overall turnover. This came out of the discussion at the Eshopista meeting. For online retailers such as Alza.cz, Niceboy or Trenýrkárna, campaigns on TV or radio bring the effect of increased customer interest in their products. This came… Continue reading E-SHOPS APPRECIATE THE EFFECTIVENESS OF TV AND RADIO CAMPAIGNS