TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

27. 8. 2025 Toyota expands its activities in the area of branded content and product placement, becomes a partner of the reality show Zrádci. Toyota Czech Republic has become an official partner of the second series of the detective game show Zrádci broadcast on TV Prima, for which it provided eight Land Cruiser vehicles. It is thus expanding its… Continue reading TOYOTA TEAMS UP WITH REALITY SHOW ZRÁDCI TO REACH NEW TARGET

PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

11. 8. 2025 The prima+ streaming platform has unveiled its lineup for this year’s fall season. The streaming platform prima+ will offer a new series, Polabí, and the second season of the reality show Zrádci ahead of schedule this fall. Only on prima+, Prima will premiere the series Noční operatér, inspired by real events, starring Lukáš Vaculík in… Continue reading PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer. The Prima media group is entering the autumn season with new series Polabí and Mladá krev, the return of Zdeněk Pohlreich,… Continue reading PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

31. 7. 2025 Prima will include new series Polabí and Mladá krev in its fall programming. After nine years, Pohlreich’s show Ano, šéfe! will return, and the second season of Zrádci will be offered. Most of the main programs will start on Prima in the last week of August. The fall program schedule for the main channel of… Continue reading PRIMA IN AUTUMN: SERIES POLABÍ AND MLADÁ KREV, NEW SEASON OF ZRÁDCI AND THE RETURN OF ANO, ŠÉFE!

SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

31. 7. 2025 Expansion to cinemas, a new talk show, discussions, and podcasts will accompany the second season of the psychological reality show Zrádci. The second season of the series Zrádci will have several new associated channels right from the start. Viewers will be able to watch the aftershow Zrádci: Ze záhrobí  with eliminated players. It will be… Continue reading SECOND SEASON OF REALITY SHOW ZRÁDCI WILL EXPAND TO CINEMAS, ACCOMPANIED BY AN AFTERSHOW AND PODCASTS

PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

24. 6. 2025 This summer, Prima’s main channel will focus on films and reruns of series. In July, the main channel of the Prima group will broadcast reruns of the series Einstein – Příběhy nesnesitelného génia (Tuesdays and Thursdays) and Polda (Saturdays) during prime time, as well as premiere episodes of the series Ludwig: Šifra zločinu (Wednesday), reruns… Continue reading PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

12. 5. 2025 The second series of the reality show Zrádci is heading to Prima TV and the prima+ platform in autumn. The Prima television group has finished filming the second season of the strategic reality show Zrádci. It plans to air it this autumn, as it announced on its social media over the weekend. In addition to… Continue reading SECOND SERIES OF REALITY SHOW ZRÁDCI FILMED, TO BE BROADCAST BY PRIMA IN AUTUMN

THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+

9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn. The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. “On prima+, it… Continue reading THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+