CZECHS ARE SKEPTICAL ABOUT FILM SEQUELS. YOUNGER AUDIENCES, HOWEVER, ARE MORE ENTHUSIASTIC ABOUT THEM THAN THE OLDER GENERATION

17. 8. 2026 | 4 min read The year 2026 is all about the return of legendary film hits. Whilst cinemas are filling up with sequels to well-known films, Czechs would prefer to see new stories. Research by the ResSOLUTION Group has shown that, according to 8 out of 10 Czechs, film sequels rarely match the quality of the original film. Nevertheless, they are popular with some viewers, particularly younger ones. Czechs are rather sceptical about film sequels The Czech audience tends to be rather cautious about film sequels. Only a third view them positively: 17 per cent look forward to them, whilst 18 per cent are generally attracted to them. Half (52 per cent) are more reserved and base their assessment on the specific film. Eight per cent express a distinctly negative attitude.

STREAMERS SHIFT TOWARDS SCRIPTED ROMANCE AS REALITY DATING SHOWS DECLINE

29. 6. 2026 | 2 min read Global streaming services are increasingly commissioning scripted romance dramas instead of reality dating shows, with more than four out of five new romance titles now scripted, according to new research from Ampere Analysis.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 | 2 min read Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 | 2 min read Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools.

YOUNG PEOPLE NOW PREFER TO WATCH TV WITH THE SUBTITLES ON

28. 2. 2023 | 1 min read The study by the pollsters YouGov found that most 18 to 24-year-olds (61%) will watch TV with subtitles on screen.

THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE

18. 1. 2022 | 10 min read Creative and media are finally getting back together. Just not in the way we imagined it would.