GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools.

YOUNG PEOPLE NOW PREFER TO WATCH TV WITH THE SUBTITLES ON

28. 2. 2023 The study by the pollsters YouGov found that most 18 to 24-year-olds (61%) will watch TV with subtitles on screen.

THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE

18. 1. 2022 Creative and media are finally getting back together. Just not in the way we imagined it would.