STUDY: WOMEN’S SPORTS OUTPERFORM PRIME TIME TV

10. 3. 2026 | 3 min read Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands.

STUDY USA: WOMEN’S SPORTS FANS WANT BETTER TV TUNE-IN INFO

8. 4. 2025 | 1 min read Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't know where to watch.

HOW WOMEN’S VIEWING HABITS FACTOR INTO STREAMING WARS

28. 3. 2025 | 2 min read The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no signs of slowing down, let’s break down which platforms are successfully winning women over: