TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom. Television advertising is growing in popularity worldwide. At least that is the… Continue reading TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment. The report, based on a survey of more than 600 U.S. consumers across Gen Z, Millennials, Gen X and Baby Boomers, examined how streaming, device usage and cross-channel engagement are reshaping… Continue reading STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING