CHRISTMAS ADVERTISING TURNS TO TELEVISION. IT STRENGTHENS BRANDS AND SUPPORTS BUSINESS PERFORMANCE

3. 11. 2026 | 8 min read Television plays an important role in the festive media mix. Findings from The 2026 Holiday & Seasonal Shopping Trends Report by tvScientific by Pinterest show that Performance TV/CTV advertising, when combined with other media channels, can help build brands, influence purchasing decisions and achieve business objectives. Its growing importance also reflects marketers’ increasing emphasis on measurable business results from advertising campaigns.

TV ADVERTISING IS MORE POPULAR THAN SOCIAL MEDIA

6. 6. 2026 | 2 min read Even in the age of streaming services and social media, television advertising continues to exert a strong influence on consumers’ purchasing decisions. According to a new survey by tvScientific, two-thirds of viewers are prompted to take specific action, notes Erika Luzsicza of Axocom.

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 | 2 min read tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment.