STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment. The report, based on a survey of more than 600 U.S. consumers across Gen Z, Millennials, Gen X and Baby Boomers, examined how streaming, device usage and cross-channel engagement are reshaping… Continue reading STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING