FILMS AND TV SERIES WILL HELP ATTRACT TOURISTS TO THE CZECH REPUBLIC. CZECHTOURISM HAS JOINED FORCES WITH THE CZECH FILM COMMISSION

20. 7. 2026 | 8 min read Stronger promotion of the Czech Republic both at home and abroad, and better use of successful films and TV series to develop domestic and international tourism. These are the main objectives of the memorandum of cooperation signed by the Czech Tourism Authority – CzechTourism and the State Audiovisual Fund, Czech Film Commission department. Both institutions aim to link the audiovisual industry with tourism even more systematically, to present the Czech Republic as an attractive destination for both filming and travel through selected joint activities, and to use cinema screens and television to attract visitors not only to well-known tourist spots but also to as yet undiscovered locations. Combining film and tourism will boost the promotion of the Czech Republic The joint memorandum combines CzechTourism’s expertise in promoting the Czech Republic as a destination with the specialist resources of the Czech Film Commission. The main mission of this department of the State Audiovisual Fund is to promote the Czech Republic as an attractive country for foreign film shoots, digital production and animation. The Czech Film Commission also connects filmmakers with regional partners and provides information on filming opportunities. Both institutions aim to make better use of the power of film in building the Czech Republic’s brand, developing tourism and supporting the domestic audiovisual industry.

PRIMA IS FILMING A REALITY SHOW ASIA EXPRESS, WILL LAUNCH IT IN SPRING 2026

26. 11. 2025 | 2 min read Another new reality show format on TV Prima will be the travel competition reality Asia Express. Prima will include it in the spring broadcast of 2026.

SUMMER-FLAVOURED TV ADS: THE MOST ROMANTIC HOLIDAYS, THE WILDEST FUN. TRAVEL AGENCIES AND AIRLINES COMPETE FOR CUSTOMERS WITH TV AD SPOTS

8. 8. 2025 | 10 min read At the end of spring, when memories of winter holidays in the mountains have melted away like snowflakes in the sun, the days after months of hard work seem to blend into one another, and our energy is dwindling alarmingly, the idea of a holiday becomes a light at the end of the tunnel. Summer is much more than just a season – it is a state of mind when we crave more intense experiences, want to try new things, and long to travel and discover. At first glance, it might seem that travel agencies, airlines and tourist organisations have us – potential customers, craving tropical destinations and unusual experiences – in the palm of their hand. But it's not that simple. Standing out from the crowd of competitors is often a challenge even for marketing masters.

ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

30. 8. 2024 | 7 min read In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately.

THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY

6. 8. 2024 | 9 min read It is not easy to create an advertisement that gets people up from their chairs, makes them head to the nearest travel agency and book a trip, or keeps them glued to their laptops where they spend hours looking for accommodation and trips in the advertised destination. The ability to stand out amongst a plethora of adverts teeming with stunning shots of dreamy landscapes, showcasing fantastic sights, and offering enticing adventures requires the utmost creativity and originality.

PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

10. 8. 2023 | 15 min read When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but also (and perhaps above all) part of global pop culture. Elizabeth II was also aware of this specific role during her lifetime, and she did not hesitate to engage in several marketing activities to promote events that were important to Great Britain. However, marketing and the british royal family are not exactly concepts that necessarily go hand in hand. If you are a traditional manufacturing or distribution company, you are probably not going to get the official royal stamp in your presentation. But there are options - official ones and less so. But you must always remember that you are teetering on the edge, with only one thing setting the basic direction - strict rules. RULES, RULES, AND MORE RULES First of all, it is good to remember that even a simple mention of any member of the royal family or a significant event is not a commonplace for marketers. Of course, many of them would like to add a touch of formality to their product, and references to the ruling family or symbols of the British monarchy are more suited to this than anything else. But as has been said, it is not that simple - no member of the royal family can be mentioned or shown in any marketing campaign without prior approval. The only exceptions to this are incidental mentions that are not directly related to the product being advertised and mentions in books, articles, films or other sources associated with that person. But even this is not a 100% rule.