LET’S DITCH THE ACRONYMS: A NEW LANGUAGE FOR TOTAL TV

3. 3. 2026 There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework. Media used to be simple. Four advertising channels, clear boundaries, and media planning you could explain over lunch. Since 2005, we’ve added five hours of daily media consumption and more than doubled the… Continue reading LET’S DITCH THE ACRONYMS: A NEW LANGUAGE FOR TOTAL TV