FIFA WORLD CUP: VIEWERS REMEMBER MORE THAN JUST THE GOALS. LINKING UP WITH ADVERTISING PAYS OFF FOR BRANDS!

12. 6. 2026 | 10 min read Gooaaal! From the windows of homes comes a chorus of cheers, sweeping through the city like a roaring wave. Everyday life stops for a few seconds. At that moment, football is not just a game, but a shared ritual full of tension, emotion and moments that viewers remember long after the final whistle. And advertising enters this incredible atmosphere — not as an ordinary break between events on the pitch, but as part of an experience that can connect a brand with joy, victory and fan passion.

FOUR CHANNELS ONEPLAY SPORT WILL START BROADCASTING. WHERE WILL FOOTBALL, HOCKEY AND OTHER SPORTS BE?

6. 3. 2025 | 5 min read The O2 TV Sport channels are becoming Oneplay Sport stations. Where will the Chance League, MOL Cup or Tipsport extraliga be broadcast from Monday?

NADA: ADVERTISING INVESTMENTS HELPED RATE TO HIGHER KNOWLEDGE

10. 9. 2024 | 2 min read Research company NADA examined the relationship between the level of advertising investment and brand awareness in the Betting and Lotteries category.